Situational Analysis

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SARAWAK INFORMATION SYSTEMS SDN BHD (SAINS)

Contents
SARAWAK INFORMATION SYSTEMS SDN BHD (SAINS)1
CHAPTER ONE4
1.INTRODUCTION4
1.1.Mission, Vision and Core Values of SAINS4
1.2.Core Competencies5
2.CHAPTER TWO6
2.1.SAINS Environmental Analysis6
2.2.SAINS Key Drivers of Change8
2.3.SAINS Value Chain8
2.3: 5 M’s of Marketing11
2.4.Porters 5 Forces of SAINS12
2.5.Internal analysis and External analysis13
2.6.Applying Direct Policy Matrix16
2.7.Potential Strategic Challenge/Issues17
2.8.SAINS Marketing Objectives19
3.CHAPTER THREE22
3.1.ANSOFF MATRIX22
Market Penetration22
Market Development23
3.2.SAINS Marketing Mix24
Product / service24
Promotion24
Price25
Place26
People26
BUDGET AND FINANCIAL FORECAST FOR NEXT 3 YEARS28
CHAPTER FOUR33
4.RECOMMENDATION33
Value33
Rarity33
Imitable33
Organizational Knowledge33
5.CONCLUSION34

CHAPTER ONE
1. INTRODUCTION
Sarawak Information Systems SDN BHD (SAINS) is a leading ICT System Integrator and Solution Provider in the state of Sarawak, Malaysia. It has effectively enlarged and intensified the utilization of ICT resulting in IT growth among state government agencies in Sarawak since the mid 1980’s. In the mid 1980’s, the use of IT among state government agencies in Sarawak started to grow. Shortly thereafter, in 1991 SAINS was formed and was given the task of leading the development and implementation of IT within Sarawak. Today, SAINS reliability, innovatively and cost effectiveness has made it become one of the most highly regarded integrated information and communication technology service providers in Malaysia. SAINS Integrated Court Solution (ICS) won the United Nations’ World Summit Award in 2009 as one of the World’s Best e-Content Application products in the E-Government and Institutions Category. This achievement was the outcome of evaluations by eminent experts from 34 countries on 545 finalist submissions from 157 countries (SAINS.com.my., 2011) In fulfilling their commitment to their clients, SAINS operates a 24-hour Call Center and Data Centre, servicing over 18,000 users for over 200 Business Applications, Hardware and Network Support. 2.1. Mission, Vision and Core Values of SAINS

SAINS Mission statement is to be the long term ICT Solution and Service Provider based on mutual value creation and trust. They are set out to make SAINS the preferred IT solutions provider by providing and supporting project management services on IT solutions services to achieve project implementation that is within a defined scope, schedule, budget and achieving customer satisfaction. SAINS Vision statement aims to envision, innovate and advance the quality of ICT software and services in the region. SAINS Core value is the passionate pursuit of excellence in IT services.

Fig1-1: SAINS Core Value
SAINS
Pursuit of Excellence
Trust in People
Customer Orientation

2.2. Core Competencies
In making out core competencies, a company has to make a contribution to the customer’s benefit of the product which is difficult for the competitors to imitate. This could be more attainable when companies focus on internal development. SAINS core competencies are as follows: 2.3.1. Specific services

SAINS provides major services across Sarawak. Services include; * Data Conversion and Digitization
* Geographic Information System
* Applicant Software Development & Integration
* IT project Management
* IT Training
* Management Services
* Call Centre

2. CHAPTER TWO
In recognizing a company need there have to be a creative process, an organized thinking, disciplined mind and a looking out for challenging situations. In other to know exactly what is needed, the situation have to be analyzed. 3.3. SAINS Environmental Analysis

This sector focuses on the market environment so...
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