Situation Analysis For Sukhmani Rice Mill
Marketing Plan
Situational Analysis
By
Deepinder Singh
Professor Kathleen Houlihan
[MBA 520 E - Marketing Management]
April 03, 2013
Situational Analysis
Company
Sukhmani Rice Mills
Scientifically Developed Infrastructure which spreads over an extensive area.
Large infrastructure is categorized into numerous departments for flawless production.
All units are managed by our experienced professionals working together in order to accomplish the desired result
Mission
Providing the best service to the customers
Giving real time price to the farmers for their work
Constantly striving for more inspiring targets and greater achievements
People oriented organization
Appreciating the innovative ideas and team work
Essential to achieve the best quality
Responsibility towards nation and society
Using world class technology to attain market leadership
Developing work culture on the basis merit, integrity and transparency
Quality Policy
Using Organic Fertilizers in the fertile lands
No use of insecticides or pesticides
Grains from fertile lands with proper irrigational facility
To maintain very high standards of hygiene and quality
To undertake regular maintenance of the plant and machinery to enhance the productivity and retain process capability
Customers
Private Buyers, Rice Companies and the Government.
Got product for all, varying in price range starting from Rs 20/kg to Rs 100/kg.
Residue left is also sold to large cattle ranches and also electricity companies in need of fuel to burn
Competitors
The competitors are the local and state level industries. To keep ahead of the competitors Sukhmani Rice Mill keeps’s consistency with regard to taste and price. The fact behind the success is consistency in quality, ability to satisfy customers need and requirement.
Collaborators
Sukhmani Rice mill has collaboration with government and other Basmati rice exporting companies. Sukhmani
Situational Analysis
By
Deepinder Singh
Professor Kathleen Houlihan
[MBA 520 E - Marketing Management]
April 03, 2013
Situational Analysis
Company
Sukhmani Rice Mills
Scientifically Developed Infrastructure which spreads over an extensive area.
Large infrastructure is categorized into numerous departments for flawless production.
All units are managed by our experienced professionals working together in order to accomplish the desired result
Mission
Providing the best service to the customers
Giving real time price to the farmers for their work
Constantly striving for more inspiring targets and greater achievements
People oriented organization
Appreciating the innovative ideas and team work
Essential to achieve the best quality
Responsibility towards nation and society
Using world class technology to attain market leadership
Developing work culture on the basis merit, integrity and transparency
Quality Policy
Using Organic Fertilizers in the fertile lands
No use of insecticides or pesticides
Grains from fertile lands with proper irrigational facility
To maintain very high standards of hygiene and quality
To undertake regular maintenance of the plant and machinery to enhance the productivity and retain process capability
Customers
Private Buyers, Rice Companies and the Government.
Got product for all, varying in price range starting from Rs 20/kg to Rs 100/kg.
Residue left is also sold to large cattle ranches and also electricity companies in need of fuel to burn
Competitors
The competitors are the local and state level industries. To keep ahead of the competitors Sukhmani Rice Mill keeps’s consistency with regard to taste and price. The fact behind the success is consistency in quality, ability to satisfy customers need and requirement.
Collaborators
Sukhmani Rice mill has collaboration with government and other Basmati rice exporting companies. Sukhmani
References: 1. C.S.R.C. Home - CAB Direct. Managing commodity price risk in developing countries. - CAB Direct. Retrieved March 26, 2013, fromhttp://www.cabdirect.org/abstracts/19941806983.html;jsessionid=577ABE7712408FC2485664E001F0EE1B?gitCommit=4.13.29 2. , J.T.M., & , W.D. Wiley Online Library. DEFINING SUPPLY CHAIN MANAGEMENT - Mentzer - 2011 - Journal of Business Logistics - Wiley Online Library. Retrieved March 26, 2013, from http://onlinelibrary.wiley.com/doi/10.1002/j.2158-1592.2001.tb00001.x/abstract 3. , D.L. Wiley Online Library. Core capabilities and core rigidities: A paradox in managing new product development - Leonard-Barton - 2007 - Strategic Management Journal - Wiley Online Library. Retrieved March 26, 2013, fromhttp://onlinelibrary.wiley.com/doi/10.1002/smj.4250131009/abstract 4. , H.W. ScienceDirect.com | Search through over 11 million science, health, medical journal full text articles and books..ScienceDirect.com - Long Range Planning - The TOWS matrix—A tool for situational analysis. Retrieved March 26, 2013, fromhttp://www.sciencedirect.com/science/article/pii/0024630182901200 5. , H.J. Ingentaconnect Home. Ingentaconnect Pricing: Making Profitable Decisions. Retrieved March 26, 2013, fromhttp://www.ingentaconnect.com/content/pal/rpm/2003/00000002/00000002/art00011