Situation Analysis and Problem Statement: Global Communications University of Phoenix
Situation Analysis and Problem Statement
There are different ways to approach defining the problems facing an organization; the focus needs to be on defining the problem correctly. Thus far in our teachings we have examined the foundations of Problem Based Learning, the 9-Step Problem-Solving Model and Situation Analysis and Problem Statement. Wikipedia, The Free Encyclopedia defines Situation Analysis as "a marketing term that involves evaluating the situation and trends in a particular company's market. Situation analysis is often called the "three c's", which refers to the three major elements that must be studied: customers, costs and competition". The Problem or Opportunity Statement is described in the White Paper Defining the Problem: The Critical Step to Realizing Opportunities as "developing a problem statement that will enable a leader to create value" and involved 5 steps: 1) Scan the environments thoroughly with the intent to move forward and create value, 2) Turn problems into opportunities, 3) Write a statement that allows for many possible solutions, 4) Make it motivational and 5) Make it clear and simple. The context of the paper will examine the Case Study of Global Communication and start with a situation analysis by providing a brief background of the scenario, identify the issues and opportunities, explore stakeholder perspectives and ethical dilemmas. Continuing through the problem definition guidelines a Problem Statement will be developed and End State Goals will be identified. Situation Background (Step 1)
The telecommunications industry is becoming more competitive as cable companies have entered the market offering customers complete solutions to their communication, entertainment and technological needs. This has challenged existing industry leaders to find new ways to meet their clients' needs and try to remain one step ahead of the competition. Global Communications is an example of one company that has fallen victim to increased competition and is feeling the impact in their bottom line. Three years ago their stock was trading at $28 per share and had dropped to a current value of only $11 per share. The extreme decline in market share has the company looking for opportunities for expansion, technological advancement, and cost cutting measures to remain competitive in the industry. The Executive Leadership Team has outlined a strategic plan they believe will enable Global Communications to gain back some of the local market by offering not only complete solutions to their customers but also a new array of services that would put them on the globalization telecommunications map. In addition, they have identified cost savings opportunities to enable these advances without impacting the company's bottom line and improve profitability. The strategic plan has been presented to the Board of Directors and, too much of the Executive Leadership's Team surprise, the Board has agreed with their plan and are now faced with putting the plan into action in what appears to be a quick timeframe. Katrina Heinz, Chief Executive Officer, announces the approval to the Executive Leadership Team and calls a meeting to begin exploring the challenges, opportunities and dilemmas they will be facing as they start to implement the strategic plan. Issue Identification
There are four primary issues that Global Communications will encounter as they begin to implement their strategic plan: Outsourcing, Union, Employees, and Corporate Identity. The detailed challenges of each are outlined in Table 1. Opportunity Identification
There are four opportunities that Global Communications should focus on as they begin to implement their strategic plan: Outsourcing, New Services and Broaden Technological Advancement, Shareholders, and...