Sir Richard Branson, Chairman Virgin Group, Ltd, Case Study

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Assignment 4: Sir Richard Branson, Chairman Virgin Group, Ltd. Case Study

1a. Describe Branson’s leadership style in terms of the leadership models addressed in Chapters 10 and 11. As with any business, a leader must balance various roles to implement an effective workplace while still focusing on the one primary vision of that organization. As a leader, one must convey that knowledge, information and instructions that are needed to ensure the effectiveness of the organization whether it is now or in the future.

“Leadership is the process of developing ideas and a vision, living by values that support those ideas and that vision, influencing others to embrace them in their own behaviors, and making hand decisions about human and other resources” (Hellriegel & Slocum, 2011, pg. 290).

According to all the information I have read on Sir Richard Branson, it is believed that he mostly represents the transformational leadership model style. According to our textbook, “a transformational leader involves anticipating future trends, inspiring followers to understand and embrace a new vision of possibilities, developing others to be leaders or better leaders, and building the organization or group into a community of challenged and rewarded learners” (Hellriegel & Slocum, 2011, pg. 329). Transformational leaders are known to be visionary, inspiring, daring and ethical and are said to be thoughtful thinkers when it comes to interaction between technology, culture, stakeholders and other external environmental forces.

According to Branson, there are five secrets to business success: •Enjoy what you are doing
Create something that stands out
Create something that everyone who works for you is really proud of •Be a good leader
Be visible (Branson, 2010).
In doing these five things above, you will see just how much your organization will grow and not just the organization but all that are associated with that organization.
Sir Branson’s bases his leadership styles and characteristics on three simple down-to-earth rules: •Smile, everything gets much easier if you show a friendly face •Have fun at work
Believe in your ideas, employees and colleagues (Walenius, 2011, par. 16).

Another area that Branson Feels is important to being a good leader is that you must also be a really good listener. Besides knowing your own mind, you need to know what is going on the minds of those around you. One of the core components of transformational leadership is that of individualized consideration. What that means is the leader will attend to all of the employees needs or concerns and he will be a mentor and coach to them as well. Branson and other leaders like him usually will employ first and build customer base next, and the last thing he would do would be to employ the shareholders. The logic behind this is when an employee is happy, they will do a better job which in returns makes the customers happy which makes the business more fun to handle and thus better business means more money for stockers. Another core component of the transformational leadership model is intellectual stimulation. In this area the leader will challenge assumptions, they take more risk, and they will solicit the employee’s ideas. Branson never likes to say no to any new ideas as proposal. He used these ideas to guide him, but he also wants a lot of his own intuition, if he feels it has been well informed, he will trust it because he feels that it is impossible to run business without taking any risk. Another core component in the transformational leadership model is inspirational motivation. In this component the leader will guide the employee’s with a since of meaning, but will also have challenges for them. Branson is one that will treat people as human beings and says that it is important to do so especially when companies get bigger, when Branson or any leader, manager, or owner begins to feel they have made lots of money,...
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