Sir Richard Branson
Describe Branson’s leadership style in terms of the leadership models addressed in Chapters 10 and 11 and evaluate the likely effectiveness of that style in the U.S. today.
Sir Richard Branson is one of the world’s most influential business leaders. As an entrepreneur and the Chief Executive Officer of the international brand Virgin he is known for the success of his company and its products established in the 1970’s. Sir Richard Branson started his business in a small record store that allotted him enough capital to obtain his own record label Virgin Records. Branson then expanded his entrepreneurial endeavors in to several business ventures. Some of the more successful business ventures under his brand include the travel company the Voyager Group, the airline Virgin Atlantic, and a chain of Virgin Megastores. The Virgin brand is one of Great Britain’s most esteemed brands “whose wide-ranging business empire (encompassing music, travel, soft drinks, internet and financial services, mobile phones, bridal wear, clothing, and cosmetics) is reportedly worth £4 billion (in 2006).” Because of Branson’s upbringing, as a child he learned to never allow adversity adhere the accomplishment of reaching his goals. As a progressive intellectual, he has rejuvenated many unwavering industry procedures by changing the traditional business practices. Branson has a strong belief in creativity and is not afraid to challenge conventional methods of business with a unique approach. Sir Branson credits his success to his amazing upbringing. Influenced by family, he learned the quality of team building, collaboration, work ethic, and encouragement. The type of leadership that Sir Branson embodies is the participative management style and the transformational leadership model. Participative leadership style is a form of leadership which incorporates all individuals of team recognizing necessary goals, developing strategies for accomplishing those goals, and specific procedures for
Sir Richard Branson is one of the world’s most influential business leaders. As an entrepreneur and the Chief Executive Officer of the international brand Virgin he is known for the success of his company and its products established in the 1970’s. Sir Richard Branson started his business in a small record store that allotted him enough capital to obtain his own record label Virgin Records. Branson then expanded his entrepreneurial endeavors in to several business ventures. Some of the more successful business ventures under his brand include the travel company the Voyager Group, the airline Virgin Atlantic, and a chain of Virgin Megastores. The Virgin brand is one of Great Britain’s most esteemed brands “whose wide-ranging business empire (encompassing music, travel, soft drinks, internet and financial services, mobile phones, bridal wear, clothing, and cosmetics) is reportedly worth £4 billion (in 2006).” Because of Branson’s upbringing, as a child he learned to never allow adversity adhere the accomplishment of reaching his goals. As a progressive intellectual, he has rejuvenated many unwavering industry procedures by changing the traditional business practices. Branson has a strong belief in creativity and is not afraid to challenge conventional methods of business with a unique approach. Sir Branson credits his success to his amazing upbringing. Influenced by family, he learned the quality of team building, collaboration, work ethic, and encouragement. The type of leadership that Sir Branson embodies is the participative management style and the transformational leadership model. Participative leadership style is a form of leadership which incorporates all individuals of team recognizing necessary goals, developing strategies for accomplishing those goals, and specific procedures for