Sipa Summer Internship Project Report on

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A Summer Internship Project Report on

“To study customer opinion about shopping in Pune Central”

Submitted in partial fulfillment of the requirements for the degree of

Post Graduate Diploma in Management (Marketing)

By

PRASHANT SINHA

(Roll No. - 43 “C2”)

Under the guidance of

Prof. Shripada Patil

A Study Conducted for Pune central

At

Indira School of Business Studies,
Tathawade, Pune 411033

(2011-13)

Acknowledgements
“Acknowledgement is an art, one can write glib stanzas without meaning a word and on the other hand one can make a simple expression of gratitude.” Industrial training is an integral part of any Post Graduate Diploma in Management program and for that purposes I had joined a company what else can be as good as Pune Central. I take the opportunity to express my gratitude to all of them who in some or the other way helped me to accomplish this challenging project in Pune Central. No amount of written expression is sufficient to show my deepest sense of gratitude to them. I am very thankful to External Guide, Mr. Umesh Agnihotri, Marketing division, Pune Central,and very grateful to Prof. Shripada Patil (Internal Guide, Indira School of Business Studies) for their everlasting support and guidance on the ground of which I have acquired a new field of knowledge. The course structure created for this curriculum has benefited with the inclusion of recent development in the organizational and managerial aspects. Lastly, I am thankful to all the members of Pune Central which has given me valuable information in the part of my project.

Prashant Sinha
PGDM (Marketing)

Executive summary

The report was commissioned to examine the customer opinion about shopping in Pune Central. As part of summer internship project researcher had conducted a research on the factors responsible for customer shopping in central mall. The main aim of the project was to study various factors that drive the customer to the central...
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