“A CRITICAL STUDY ON MARKETING strategies Of EARTH INFRASTRUCTURES LTD”
UPENDRA SINGH YADAV
(Enrollment No: PG11115)
Name of the Organization:
EARTH INFRASTRUCTURES LTD.
A report submitted in partial fulfillment of
The requirements of PGPM Program of
1) DR. VANDANA MATHUR (FACULTY GUIDE)
2) MR. ANKUR GOEL (COMPANY GUIDE) (VICE PRESIDENT)
Date of Submission: 13th AUG, 2012
This is to certify that the project entitled “A CRITICAL STUDY MARKETING STRATEGIES OF EARTH INFRASTRUCTURES LTD.” is submitted as partial fulfillment of the requirement of PGDM Program of ‘IMS NOIDA’ and is a record of our own bonafide work and has been carried out under my supervision and has not been submitted else for any other purpose.
Company Guide Mr. ANKUR GOEL| Faculty Guide DR. VANDANA MATHUR|
Name : UPENDRA SINGH YADAV Enrollment No : PG11115
I take this proud privilege to acknowledge gracefully the help I received from different sources in preparation of this report. I am highly obliged to Mr. ANKUR GOEL, the Vice President of Collective Growth Realty Pvt Ltd. for providing me the opportunity to undertake my Summer Internship Program in Earth Infrastructures Ltd, Fastest Growing Real Estate Company in INDIA. I would like to thank Mr. SAJJU SAHU, the General Manager of Collective Growth Realty Pvt Ltd for giving me a chance to work in his vertical and providing with a comfortable work environment and guidance throughout the program.
I am deeply indebted to my company guide, Mr. SAJJU SAHU, the Assistant General Manager, for giving me time out of his busy schedule to help me gaining an insight into the working of the market and also for giving valuable suggestions and consistent encouragement throughout the project.
I genuinely offer my sincere regards and heartfelt gratitude towards my faculty guide, DR. VANDANA MATHUR, for her immense guidance at every step towards the fulfillment of the project and for her continuous support and encouragement during the entire term of the Summer Internship Program and taking care of even the smallest intricacies of the project.
I also convey my gratitude to the Management of IMS NOIDA for providing the infrastructure to help me in accessing the necessary data for analysis purpose.
Last but not the least; I extend my thanks to all my colleagues for the assistance, support and the suggestions, which have been valuable to me, and for providing a friendly work atmosphere with healthy competition throughout the project.
TABLE OF CONTENTS
S.NO.| TOPIC| PAGE NO.|
1.| ABSTRACT| 6|
2.| LIST OF ILLUSTRATIONS| 7|
3.| CHAPTER 1 – INTRODUCTION3.1 About the company3.2 Purpose,scope,limitation&methodology| 8912| 4.| CHAPTER 2 – PRODUCT DETAILS AND COMPETITOR ANALYSIS.4.1 Understanding the products4.2 Analyzing the competitors4.3 Location-Greater Noida4.4 Swot analysis of Greater Noida 4.5 Swot analysis of EARTH INFRASTUCTURE| 151627333435| 5.| CHAPTER 3 – DEVELOPMENT OF PROMOTIONAL STRATEGY5.1 Developing promotional strategies5.2 Promotional strategies adopted5.3 Steps involved in developing promotional strategies5.4 Distinction from competetiors| 3637383942| 6.| CHAPTER 4 – BUSINESS DEVELOPMENT6.1 Business development of entire company6.2 Steps of activites6.3 Effective promotional activities| 46475052| 7.| DATA ANALYSIS| 54|
8.| CONCLUSION| 62|
9.| RECOMMENDATION| 63|
10.| REFERENCES| 64|
11.| GLOSSARY| 65|
This project includes Business Development at Earth Infrastructure through various channel and promotional activities to ultimately increase the overall market share and revenues for the company. The project is divided into four...