Sip Report
SUMMER INTERNSHIP PROGRAM REPORT
IDEA CELLULAR LTD.
CUSTOMER RELATIONSHIP MANAGEMENT AND SALES PROMOTIONS/MARKETING.
Presented in partial fulfillment for the award of the Under Graduate Program in BBA
By
Anusha.B
(11BSUHH010011)
TABLE OF CONTENTS
i. Internship Certificate ii. Acknowledgement iii. Executive Summary 1. Introduction 2.1 Background 2.2 Objective 2.3 Methodology 2. Economy Industry Analysis 3. Company Analysis 4. Project Specific Analysis 5. Conclusion & Recommendation 6. Outcome/Contribution 7. Learning from SIP 8. References 9. Appendix (if any)
ACKNOWLEDGEMENT
Here I have an opportunity to thank all those in “IDEA CELLULAR Ltd.” With whose direct or indirect help and cooperation my project has become “A Great Success”. I would like to place on records my sincere thanks to Mr.Sudarshan Sir , Sales Manager at IDEA CELLULAR Ltd. for giving me an opportunity to work under his supervision as a summer trainee in the company. My sincere gratitude to Abhigyan Sir ( Faculty Guide )for their constant support, guidance and encouragement, With their unrestricted bank of Knowledge, all through successful Completion of my Project. I would also like to thank Sashikala Ma’am (BBA Coordinator) for her unrestricted help and guidance all through the duration of my Project. Last but not the least I would like to thank all those who have directly or indirectly helped me in the successful completion of my project.
EXECUTIVE SUMMARY
Globalization is the crux reality of 21century. We are in an Era of innovations, fast changing technology, good customer service and proactive smart marketing. All this and more pave an organization’s way to global success in this highly competitive world economy. Marketing is indeed one of the most important aspects of
IDEA CELLULAR LTD.
CUSTOMER RELATIONSHIP MANAGEMENT AND SALES PROMOTIONS/MARKETING.
Presented in partial fulfillment for the award of the Under Graduate Program in BBA
By
Anusha.B
(11BSUHH010011)
TABLE OF CONTENTS
i. Internship Certificate ii. Acknowledgement iii. Executive Summary 1. Introduction 2.1 Background 2.2 Objective 2.3 Methodology 2. Economy Industry Analysis 3. Company Analysis 4. Project Specific Analysis 5. Conclusion & Recommendation 6. Outcome/Contribution 7. Learning from SIP 8. References 9. Appendix (if any)
ACKNOWLEDGEMENT
Here I have an opportunity to thank all those in “IDEA CELLULAR Ltd.” With whose direct or indirect help and cooperation my project has become “A Great Success”. I would like to place on records my sincere thanks to Mr.Sudarshan Sir , Sales Manager at IDEA CELLULAR Ltd. for giving me an opportunity to work under his supervision as a summer trainee in the company. My sincere gratitude to Abhigyan Sir ( Faculty Guide )for their constant support, guidance and encouragement, With their unrestricted bank of Knowledge, all through successful Completion of my Project. I would also like to thank Sashikala Ma’am (BBA Coordinator) for her unrestricted help and guidance all through the duration of my Project. Last but not the least I would like to thank all those who have directly or indirectly helped me in the successful completion of my project.
EXECUTIVE SUMMARY
Globalization is the crux reality of 21century. We are in an Era of innovations, fast changing technology, good customer service and proactive smart marketing. All this and more pave an organization’s way to global success in this highly competitive world economy. Marketing is indeed one of the most important aspects of