Siomai Maker

Topics: Marketing, Market segmentation, Product differentiation Pages: 6 (1108 words) Published: March 27, 2012
1.0 Executive Summary

The Market

The market for Siomai Making Machine is huge in the Philippines.

The researcher has identified two distinct market segments that they will market their products to. The first segment is the DIY segment of individuals. The second segment is people that will utilize a semi-automatic machine to have the products made at their home.

The Product
Siomai Making Machine is introduced to the market, but has planned to mass produce for greater markets’ demand. Since it is semi-automatic, Siomai Making Machine can save the individual entrepreneur from 70%-90% of the total time and effort spent on making siomai.

The Management
Siomai Making Machine is invented by Mr. Rey Pauig (informations about the inventor)

1.1 Objectives

• To become the premier manufacturer of Siomai Making Machine in the Philippines.

• To quickly gain market penetration within the first three years.

1.2 Mission

Siomai Making Machine mission is to become the premier, offering the highest quality products and customer service while saving customers money and making positive contributions to our environment.

1.3 Keys to Success

• Providing cutting edge, reliable, and simple-to-use and maintain quality of products. • Designing and implementing strict financial controls.

2.0 Start-up Summary

Sun Heat will require the following items for startup of the business:

• (materials used in making the machine)

• Website development.

• Manufacturing site/warehouse)
• Etc

Table: Start-up Funding

(information about inventory needed before we can make this table)

Chart: Start-up

(chart depends on the table)

3.0 Products

There are many successful Filipino entrepreneurs who started their business in a tight budget and they have proven that a little cash can go a long way. What they only have is the right attitude, patience, hard-work, initiative persistence and a machine that can help them make Siomai easily. They never stop learning and innovating the business. They may not have thousands or millions of pesos to use but they continue to find ways to grow their business. And the good thing when starting in a small capital is that it allows the entrepreneur to learn the ropes of the business with minimal risk before going into big business ventures in the future. The Siomai Making Machine will be the first semi-automatic introduced here in the Philippines, a powerful source of income for Filipino entrepreneurs.

Siomai Making Machines are in high demand. Typically 30%-40% of a entrepreneurs would devote to this kind of business. Siomai Making Machines can save the individual entrepreneur from 70%-90% of the total time and effort spent on making siomai. The machine generally meets all of the siomai maker needs. It can create a minimum of 1,000 pcs in an hour.

Siomai Making Machine is designed for suppliers, resellers and small business. The Siomai Making Machine consists of (materials used in this machine)

Siomai is not a new Filipino dish. It’s been around for a long time. It usually offered in Chinese restaurants as standard dim sum entree. However, in terms of the Philippine street food, it’s quite popular. It’s almost hard to avoid when you are going to any wet market or public plaza or location where there’s a lot of schools, public office and building.

If you’ll pay attention to the patterns of consumption in manila, you’ll see if there’s a competitive advantage going with a branded siomai provider. However, aspiring entrepreneur have to look at competing providers. The fact that many people are offering the same type of food in the same general areas is a great indication of demand. And here in manila is the best place to get the investment quickly....
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