Singtel - Strategy Diamond
SAVED Presentation – Singtel Telcommuncation
1. External Environment Analysis & Implications
a. Political - Legal
While SingTel once enjoyed monopoly in Singapore’s telecom industry, the government (IDA) introduced and encouraged competition in year 1992, believing to prepare Singapore in general for expected increased in competition and expansion both domestically and internationally. SingTel then has been greatly affected with strong competitions such as Starhub and M1 (which respectively acquire 29% and 26% market share dated 2011 Q2).
Initiatives from the Singapore’s iN2015 strategy has also been outlined to grow the info-communication sector so as to build a well connected society in Singapore with the global communication; that can potentially encourage growth in the mobile broadband services (IDA, 2005).
b. Economic
Singapore had managed to overcome financial crisis in 1997 and 2008 while many neighbouring economies withered during the period. As one of the world’s fastest growing economies in 2010, Singapore is still focusing on the trades and businesses greatly in financial services, tourism, exportation of electronics manufacturing & machinery and cargo seaport activities while developed economies of US and Europe were suffering aftermath of their crisis.
Globalisation is the main plus point for any industry, especially in telecommunication, to further develop and expand the trade and business in a bigger spectrum. The use of such infrastructure and facilities has been well increased globally and the trend is definitely expected to bloom; thus this provides SingTel an opportunity to enhance their well-planned investment and acquisition in the overseas markets to increase the field for profitability growth.
c. Socio-cultural
Singapore as a developed country is almost unworkable without telecommunication facilities; the current trends are visible with the frequent and apparently great use of internet services and mobile devices everywhere, in
1. External Environment Analysis & Implications
a. Political - Legal
While SingTel once enjoyed monopoly in Singapore’s telecom industry, the government (IDA) introduced and encouraged competition in year 1992, believing to prepare Singapore in general for expected increased in competition and expansion both domestically and internationally. SingTel then has been greatly affected with strong competitions such as Starhub and M1 (which respectively acquire 29% and 26% market share dated 2011 Q2).
Initiatives from the Singapore’s iN2015 strategy has also been outlined to grow the info-communication sector so as to build a well connected society in Singapore with the global communication; that can potentially encourage growth in the mobile broadband services (IDA, 2005).
b. Economic
Singapore had managed to overcome financial crisis in 1997 and 2008 while many neighbouring economies withered during the period. As one of the world’s fastest growing economies in 2010, Singapore is still focusing on the trades and businesses greatly in financial services, tourism, exportation of electronics manufacturing & machinery and cargo seaport activities while developed economies of US and Europe were suffering aftermath of their crisis.
Globalisation is the main plus point for any industry, especially in telecommunication, to further develop and expand the trade and business in a bigger spectrum. The use of such infrastructure and facilities has been well increased globally and the trend is definitely expected to bloom; thus this provides SingTel an opportunity to enhance their well-planned investment and acquisition in the overseas markets to increase the field for profitability growth.
c. Socio-cultural
Singapore as a developed country is almost unworkable without telecommunication facilities; the current trends are visible with the frequent and apparently great use of internet services and mobile devices everywhere, in
References: 1. Sources of Insight, 2010, “Strategy Diamond” http://sourcesofinsight.com/strategy-diamond/ 2. Donald C. Hambrick and James W. Fredrickson, 2001, “Are you sure you have a strategy?” http://turbo.kean.edu/~jmcgill/havestrategy.pdf 3. SingTel, 2012, “Annual Report 2013” http://info.singtel.com/annualreport/2012/