Singnifcane of Role of Media

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Using materials from Item C and elsewhere, assess the view that the mass media represent young people as a problem group? (18 Marks) Youth are often portrayed as a ‘problem group’ in society, and as a major source of anti – social behaviour, particularly young working class, and especially African Caribbean, males. The Mass Media often generate this excitement by creating stereotypes of young people as troublemakers, layabouts and vandals, and by exaggerating the occasional deviant behaviour by a few young people out of the proportion to its real significance in society. Media strongly affects youth culture. The media executives are quick to defend their role in youth violence and bullying while selling millions of dollars in ads focused on youth. TV producers, network executives, motion picture companies and others in the media deny any impact of their programs on the attitudes and actions of youth. This essay using materials from Item C asses the view the mass media represent young people as a problem group. Some Sociologist argues that the mass media represent young people as a problem group. This has been argued by Cohen. He argues that young people are relatively powerless and an easily identifiable group to blame for society’s problems and therefore the mass media are able to represent young people as a problem group. In his study he found that African Caribbean males are often used as scapegoats by the media to create a sense of unity through the creation of moral panic. Where they generated moral panics based on stereotypes means that all young people from a specific group get labelled as troublemakers and an antisocial problem group. A recent event that backs up Cohen study is the protest of the Rising in tuition fees to £9000, where young people were see a bad and making the situation even worse by causing trouble. Thus, showing that the media represent young people as a problem group. However, Signorelli’s (1989) content analysis of over 14,000...
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