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Introduction

After analyzing fortune 100 Best Companies to Work For, I definitely decided to choose Information Technology - Software industry. There were 6 different companies: SAS (6046 employees), Ultimate Software (1209 employees), Adobe (5296 employees), Autodesk (2798 employees), Microsoft (53410 employees) and The Go Daddy Group (3274 employees). My choice was Adobe. In my individual research I want to analyze the current situation of this organization by using SWOT analysis. Firstly I want to explain the sphere for which Adobe belong to. In Software development is the process by which a company, team, or individual devises and implements an overall plan to create a new software program. The process of software development usually begins with research or a general understanding of what type of software is needed in the marketplace. This may be an entirely new program that addresses an unfulfilled need or a new piece of software in an existing market. [What Is Software Development?]

Adobe Systems Incorporated is an American multinational computer software company founded in 1982 and headquartered in California, United States. The company has historically focused upon the creation of multimedia and creativity software products, with a more-recent foray towards rich Internet application software development. Adobe was founded in December 1982 by John Warnock and Charles Geschke, who established the company after leaving Xerox PARC in order to develop and sell the PostScript page description language. Adobe system is a software company, focused on digital media. The company offers creative, business and mobile software and services to creative professionals, designers, knowledge workers, high – end consumers, original equipment manufacturers, software developers and service providers. [Harvard Business Review 02/25/2011]

After gathering information I have made some SWOT analysis.
Strengths.
Adobe is a very successful company. Adobe's revenue on the results of fiscal year 2011 reached the mark of $ 4.2 billion, an increase of 11% (as against the projected 10%) compared to the same period of fiscal 2010 of $ 3.8 billion [ CnewsConferences 19/12/2011 ] •Adobe System operates in the entire world. Also brand is very important. Since its earliest days, Adobe has established a strong brand identity. Their award-winning products have earned a reputation for quality and excellence that few can rival. [ Adobe Corporate Brand Guidelines 25/10/2010 ] •Strong market position in digital media business. The company made famous by the ubiquitous Flash Player and multimedia software like the Adobe Creative Suite, Adobe Photoshop and other.[ Christopher Trout/ 8/11/2011] •Adobe is one of the Fortune Top 100 Companies to Work For. The company cares about its workforce. From developing cutting-edge technology and products to collaborating with exceptional employees and serving our communities, Adobe is redefining the true meaning of success. [Career opportunities]

Weaknesses.
Decline profitability. Last month, Adobe Systems indicated cutting 750 full-time jobs, mainly in North America and Europe, as part of restructuring of its business in order to better align resources around digital media and digital marketing. [ RTTNews 12/15/2011]

Opportunities.
Growing digital devices market. Adobe's commitment to revolutionizing how the world engages with ideas and information is as strong today as it was when the company was founded in 1982. Over the years, Adobe has helped redefine industries with technologies and products such as: •PostScript® and PDF for the print industry

Dreamweaver® and Flash® for the web
Adobe Premiere® and After Effects® for film and TV
LiveCycle® and Flex™ for the enterprise
Adobe AIR™ for extending rich Internet applications to the desktop •Award-winning software like Photoshop® and Acrobat® that spans all industries, serving customers of every size [History of innovation] •...
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