Singapore Airlines

Topics: Airline, Airport, Singapore Airlines Pages: 3 (991 words) Published: April 19, 2008
Physical resources and capabilities
1. Changi Airport
Government and SIA had invested in the Changi Airport together. It includes facilities such as hangar, maintenance center, and catering center, those facilities can be used by SIA, but also the customers of other airline company. So those services in Changi airport are not unique for SIA. Airport service is valuable and important for SIA or other airlines company. Low unique and high valuable, then it is not SCAs.

2. Planes: SIA have 22% 747-400 aircrafts of total production in the world. These planes are greater flying range, better fuel efficiency and quieter cabin than other airline. High unique and valuable that SIA has strong competitive power for attract consumers, and lower cost than other airline. Also if other airlines want to purchase more 747-400 that will use huge money, which is difficult.

There are two sources for SAI finance: revenue and shareholders funds. Both are valuable because they are key factors to support the operation of SIA. Two factors that allocate to the SAI revenue are overall load and passenger seat, and they are not unique because every airline companies must contain these sales. While, SAI’s group shareholders funds even were enough to pay for most of its purchases of aircraft in future and recent past the shareholders funds had grown at a rate exceeding S$500 million every year, as well as no debt for group, so this strong financial position is unique to comparing with others. However, shareholders funds is not sustainable competitive advantage, because the process of collecting funds are not complexity, any airline companies have this kind funds, and it is easy to tacit.

Human Resource
SIA has a comprehensive human resource management system which involves training and motivates its employee. We can find the SCA of human resource from two aspects: labor cost, training. SIA’s labor cost is the lowest among all major airlines, that not only valuable but...
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