Simply Divine Outfitters

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Bus 107-Fundamentals of E Business
Assignment 1
Simply Divine Outfitters INC

Simply Divine Outfitters INC

Simply Divine Outfitters is a family owned and operated clothing store that sits along the upper west end of the famed New Jersey Boardwalk. In 1996 my sister and I took control of our parents clothing conglomerate and began seeking to make innovating changes to increase sales and popularity. As we now enter the age of modern technology, we are finding more than ever that social media is ruling the world of commerce. The institutions of Facebook and Twitter are allowing companies to reach millions of people that would not otherwise be reached through the power of human contact. The household names such as Amazon and other internet sales tycoons have given us the remarkable idea to somehow take our company and offer online sales to the world. This idea may sound like a bad idea, but with the recent star power of a local reality hit series “The Jersey Shore” taking place New Jersey has blown up. We have seen an influx in visitors as well as an increase in demand for anything that has the term “Jersey Shore”. Our retail sales have rocketed through the roof and we have had many requests as to where people can purchase our merchandise online. With the implementation of online sales we realize that our whole dimension of everyday business will change. With the notion of taking our business from strictly store front to e-commerce, we realize that there will be some great challenges as well as possible great gains. In our SWOT Analysis below we will highlight the good and the bad as we begin make our decision in whether or not we should process in our transition.

Below I have incorporated a small SWOT Analysis Chart that I will later break down into detail. The SWOT Analysis stands for strengths, weaknesses, opportunities, and threats in in the chart there are several examples of each that will help determine our future steps for making our...
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