Sime Darby Berhad is the largest conglomerate in Malaysia and one of the largest in southeast Asia. The company operations span across 20 countries and is supported by a team of over 100,000 people worldwide. The domestic market generate 38 percent of revenue, 25 percent for Hong Kong, 14 percent for Singapore, and 11 percent for Australia. On 17 October 1910, European businessmen William Sime and Henry Darby established Sime, Darby & Co., a fledgling player in the lucrative rubber industry in the state of Malacca in Malaysia. The company later diversified into cultivating palm oil and cocoa and met with enormous success. The company intensified its growth during the post-war era to gain a sizeable market presence through its expansion in the plantation industry. On 11 September 1978, Sime Darby Berhad was incorporated in Malaysia and set up its headquarters in Kuala Lumpur. In November 2007, Kumpulan Sime Darby Berhad merged with plantation giants Golden Hope Plantations Berhad and Kumpulan Guthrie Berhad. The newly merged entity was renamed Sime Darby Berhad with leading positions in key growth sectors. The synergies from the merger has yielded great benefit and today Sime Darby is a key player in the Malaysian economy as well as a diversified multinational with a company that determined be a successful Malaysian-based multinational with core businesses in plantation, property, motors, industrial, energy & utilities and with growing presence in China and healthcare. As a result of the merger, Sime Darby became one of the world’s leading listed oil palm plantation groups. Sime Darby Berhad also has a significant presence in downstream palm oil activities. The merger also made Sime Darby a leading developer of residential and commercial communities. Furthermore it holds Caterpillar rights in 12 countries worldwide and distributorship and dealership of well known motor brands such as BMW.