Sim337 October 2011 Exam - Assessment Criteria and Marking Scheme

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UNIVERSITY OF SUNDERLAND

Faculty of Business and Law

Examination Paper

Module Code: SIM337

Module Title: Contemporary Developments in Business and Management

Date: October 2011

Time:

Duration: 3 Hours

Instructions
Assessment weighted at 100% assessing all module learning outcomes

Part 1:Answer FIVE out of ten questions (50 marks)
Part 2: Answer ALL THREE questions in ONE of the sets of questions (50 marks)

Examination based on pre-prepared notes (Up to three hours)

This is an open book examination. As such you may take into the exam, up to ten sheets (therefore twenty sides – double sided) of A4 white paper with handwritten (or typed in font size 8) notes.

You should refer to your notes but you should not merely copy them as you will be expected to apply and expand upon them in relation to the questions asked.

You are allowed a translation dictionary.

The invigilators will be requested to confiscate any sheets taken into the exam above this number and the attempt to use additional materials will deemed an infringement of the examination regulation.

THE UNIVERSITY’S REGULATIONS CONCERNING CHEATING, COLLUSION AND PLAGIARISM APPLY TO THIS EXAMINATION Examination Questions: Up to three hours
Part 1 Answer 5 out of 10 questions (weighting 50%)

1. In relation to your chosen organization and/or its industry sector briefly explain one of the forces in Porter’s Five Forces Analysis. Illustrate your answer with organization or industry-specific examples.(10 marks)

2. Recent rapid increases in world trade and in foreign direct investment (FDI) are major indicators of globalization. To what extent are these evident in relation to your chosen industry?(10 marks)

3. The ability to enforce property rights including intellectual property rights are an important factor in the ‘ease of doing business’. How does this affect your chosen organization and/or firms in your chosen industry?(10 marks)

4. How do membership of, or dealings with, a regional trade organization (examples: ASEAN, NAFTA, EU) affect your chosen organization or industry. (10 marks)

5. With reference to a standard industrial classification system with which you are familiar (e.g. ISCS) in which category does your or organisation sit. Explain.(10 marks)

6. How do cultural factors affect your chosen organization or firms in your chosen industry sector?(10 marks)

7. In relation to one or more areas of technological development (examples: pharmaceuticals, genetics, transport or communications) give examples of some of the main effects on your chosen organization and/or industry sector.(10 marks) 1.

8. In relation to exchange rates what is meant by the ‘law of one price’. To what extent might it affect your chosen firm and/or industry?(10 marks)

9. What are the main eco-environmental commitments of your chosen organisation or of organizations in your chosen industry? What do you think they ought to be and why? (10 marks)

10. Draw a power-interest matrix giving positions for the main stakeholders of your chosen organization and/or industry and give some justifications for their positioning.(10 marks)

Part 2 questions (weighting 50%) Answer all three questions in one of the following sets of questions.

Set 1. The increased importance of Knowledge Management in business

a) Give an overview of what is meant by ‘knowledge management’ and of its importance for business. Illustrate your answer with a range of business examples. (20 marks)

b) In greater depth, explain how ‘knowledge management’ impacts on your chosen organization and/or industry? (20 marks)

c) Critically assess and evaluate how your chosen organization or industry has responded to and/or should respond to ‘knowledge management’. (10 marks)...
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