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Pale Vista

What is Pale Vista?
 Student

run marketing/consultation team.
 Work with local charities/Non-For- Profit
organizations
 Help improve their efficiency and expand
their operations in Edmonton community.
 Empower these individuals + organizations

Services
 Advertising


& Marketing

Video, Print, Web, Social Media

 Design
 Public

Relations
 Strategic Consulting

How it works
1.

2.
3.
4.

A founder approaches us with an idea
Meeting with the project team
Work is delegated amongst project
members
Project team and founder communicate
to ensure timeline and milestones are
met.

Who will be interested?
 Anybody

who is passionate about helping
a community
 Local charity
 Corporations – possibly sponsor?
 Student Clubs in U of A
 Us!


Perhaps organize our own event

Members

Managing Director

Theo Kim
Angelina Dyck

Meghan
Crothers

Project
Manager

Maggie Lam

Mike Wu

Jason Chu

Shelly Kim

Dani Yu

External
Associate

Volunteer
Coordinator

Joyce Chan

Bing Sui

Tammy Leung
Virginia Li

Serena Myles

Designer

Marketing
Associate

Clients
 Dunk

On Disease
 Mustard Seed
 littleheartsbigdreams

First things first - Housekeeping
 Finish







Pale Vista Website
Pale Vista Facebook page
Pale Vista Twitter page
Business cards
Group photo
Team bonding event

Clients Background
 Dunk



on Disease

Basketball tournament for Stollery Children’s
Hospital Foundation
Raised ~$10000

 Mustard


Seed

NFP organization dedicated to helping
homeless/low income families
 Littleheartsbigdreams


Annual Benefit concert for Stollery
 Raised ~$20000

Dunk On Disease




Challenge: David (founder) had to postpone
his recent event due to lack of participants
and volunteers and would like our help.
Some things we could to do:






Script for the promotional video.
Produce and shoot the video
Poster Design.
Develop strategy to recruit
Participants/Volunteers.

Mustard Seed
 Challenge:

They are having problems
collecting toiletries donations


Sadly, these items are most in demand

 Some




things we can do:

Create a local marketing campaign
Create “Christmas Soap” basket
Create an event at a school gym/church
and help MS collect these donations.

Littleheartsbigdreams
 Challenge:

Very successful despite having
participants/audiences limited to their
friends and acquaintances - would like to
build momentum and be bigger.
 Some things we can do:




Help them get past their friends and figure
out ways for them to reach out to bigger
audience
Franchising concept of
littleheartsbigdreams

Timelines for 2012/2013
 Fall


2012

Meet with Dunk On Disease
 Find

out why his event got cancelled.
 Strategize on how we can make it happen
again.


Meet with Mustard Seed
 Begin

creating materials for a marketing
campaign to increase number of toiletry
donations

Winter 2013
 Winter





2013

Meet with Littleheartsbigdreams
Meet with Stollery’s Children’s hospital and
discuss the possibilities of franchising the
idea of littleheartsbigdreams
Finish our year with Pale Vista Pubcrawl!

Closing
 It’s

going to be an awesome year and I
am so privileged to be working on this
project with you all!

 WE

GOT THIS!!

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