What is Pale Vista?
run marketing/consultation team.
Work with local charities/Non-For- Profit
Help improve their efficiency and expand
their operations in Edmonton community.
Empower these individuals + organizations
Video, Print, Web, Social Media
How it works
A founder approaches us with an idea
Meeting with the project team
Work is delegated amongst project
Project team and founder communicate
to ensure timeline and milestones are
Who will be interested?
who is passionate about helping
Corporations – possibly sponsor?
Student Clubs in U of A
Perhaps organize our own event
First things first - Housekeeping
Pale Vista Website
Pale Vista Facebook page
Pale Vista Twitter page
Team bonding event
Basketball tournament for Stollery Children’s
NFP organization dedicated to helping
homeless/low income families
Annual Benefit concert for Stollery
Dunk On Disease
Challenge: David (founder) had to postpone
his recent event due to lack of participants
and volunteers and would like our help.
Some things we could to do:
Script for the promotional video.
Produce and shoot the video
Develop strategy to recruit
They are having problems
collecting toiletries donations
Sadly, these items are most in demand
things we can do:
Create a local marketing campaign
Create “Christmas Soap” basket
Create an event at a school gym/church
and help MS collect these donations.
Very successful despite having
participants/audiences limited to their
friends and acquaintances - would like to
build momentum and be bigger.
Some things we can do:
Help them get past their friends and figure
out ways for them to reach out to bigger
Franchising concept of
Timelines for 2012/2013
Meet with Dunk On Disease
out why his event got cancelled.
Strategize on how we can make it happen
Meet with Mustard Seed
creating materials for a marketing
campaign to increase number of toiletry
Meet with Littleheartsbigdreams
Meet with Stollery’s Children’s hospital and
discuss the possibilities of franchising the
idea of littleheartsbigdreams
Finish our year with Pale Vista Pubcrawl!
going to be an awesome year and I
am so privileged to be working on this
project with you all!
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