The primary and secondary research that we have conducted is relevant and useful for
the fitness equipment and gymming services market in the UAE, or other Middle Eastern
countries with similar culture trends like Qatar; businesses specially aiming to shift their
customers from satisfied to loyal and then from loyal to advocate. With our research about the
kind of fitness facilities available in the UAE and which kind of people can easily utilise them (men
or women, young adults or adults), we can get a satisfactory understanding of the kind of customer
experience this market offers.
We have tried to highlight the value of the benefits minus the costs for consumers who use fitness
services. Also, we can get a glimpse at what’s on the table in this culture. Which communities have
access to which standard of fitness care. The benefits that companies can get out of our research is
to identify market gaps, such as focusing more on local people who are more or less being neglected
today and have a greater chance of being able to afford the services. The benefits that consumers
can get out of our research is to become more aware about the gymming culture of the UAE and
the various experiences being offered, and figure out a cost efficient and ideal way to maintain their
Our research also shows that people who are not interested in going to the gym but still want to get
fitter have various alternatives like sporting facilities including football boot camps, swimming pools
and parks but indicates how perhaps consistently going to a gym might be better. We have also tried
to collect proofs discovering if people actually utilise the free fitness services that most buildings in
this country offer, how gym going habits of different cultures vary in a melting pot of nationalities
such as the UAE and how extensively are people willing to spend on fitness. [continues]
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