SIA Introduction SWOT
Introduction:
http://www.singaporeair.com/en_UK/about-us/
Singapore Airlines' Mission Statement:
"Singapore Airlines is a global company dedicated to providing air transportation services of the highest quality and to maximizing returns for the benefit of its shareholders and employees."
Singapore Airlines (SIA) was founded in 1972 and evolved from a regional airline to one of the most respected travel brands around the world. It devotes to provide high standards of care and service. It has made a habit of leading the way and innovated the following firsts:
First to offer free headsets(耳机)，a choice of meals and free drinks in Economy Class, in the 1970s
First to introduce satellite-based inflight telephones in 1991(可以在飞机里打电话)
First to involve a comprehensive panel of world-renowned chefs（世界知名的主厨）, the International Culinary Panel（新航国际烹饪顾问团）, in developing inflight meals in 1998
First to offer audio and video on demand (AVOD) （音、视频点播）capabilities in all classes in October 2001
First to fly the A380 (the largest passenger jet in the world) from Singapore to Sydney on 25 October 2007（首架交付使用的全球最大客机――空中客车A380型客机从新加坡起飞前往悉尼，这是该机型的首次商业飞行）
In our presentation, we are going to analyze the following aspects about SIA, and address why SIA become so successful (和 有哪些方面的不足？)
SWOT analysis, Five Forces Model, General Environment, Strategic Group, Value-Chain Analysis, Resource-Based View, Three Generic Strategies.
Moreover, we will also introduce some challenges facing by SIA, and propose some recommendations to SIA to improve its situation.
SWOT Analysis:
Strengths:
1. SIA’s brand became known for its premium and excellent service, it provides unparalleled customer service and hospitality.
Singapore Airlines' marketing efforts have often revolve around its flight crew（机组人员）and the excellent service they provide. The service excellence is highlighted by the plethora（过多） of awards that has been awarded for cabin（客舱） service and hospitality. The flight attendants (otherwise
http://www.singaporeair.com/en_UK/about-us/
Singapore Airlines' Mission Statement:
"Singapore Airlines is a global company dedicated to providing air transportation services of the highest quality and to maximizing returns for the benefit of its shareholders and employees."
Singapore Airlines (SIA) was founded in 1972 and evolved from a regional airline to one of the most respected travel brands around the world. It devotes to provide high standards of care and service. It has made a habit of leading the way and innovated the following firsts:
First to offer free headsets(耳机)，a choice of meals and free drinks in Economy Class, in the 1970s
First to introduce satellite-based inflight telephones in 1991(可以在飞机里打电话)
First to involve a comprehensive panel of world-renowned chefs（世界知名的主厨）, the International Culinary Panel（新航国际烹饪顾问团）, in developing inflight meals in 1998
First to offer audio and video on demand (AVOD) （音、视频点播）capabilities in all classes in October 2001
First to fly the A380 (the largest passenger jet in the world) from Singapore to Sydney on 25 October 2007（首架交付使用的全球最大客机――空中客车A380型客机从新加坡起飞前往悉尼，这是该机型的首次商业飞行）
In our presentation, we are going to analyze the following aspects about SIA, and address why SIA become so successful (和 有哪些方面的不足？)
SWOT analysis, Five Forces Model, General Environment, Strategic Group, Value-Chain Analysis, Resource-Based View, Three Generic Strategies.
Moreover, we will also introduce some challenges facing by SIA, and propose some recommendations to SIA to improve its situation.
SWOT Analysis:
Strengths:
1. SIA’s brand became known for its premium and excellent service, it provides unparalleled customer service and hospitality.
Singapore Airlines' marketing efforts have often revolve around its flight crew（机组人员）and the excellent service they provide. The service excellence is highlighted by the plethora（过多） of awards that has been awarded for cabin（客舱） service and hospitality. The flight attendants (otherwise