Shouldice Hospital
Shouldice hospital is located in Toronto. Éäñýèçêå áðü ôïí Dr. Earle Shouldice ï ïðïßïò êáôÜ ôçí äéÜñêåéá ôïõ 2 ðáãêüóìéï ìåôÜ áðü ìåëÝôç áíáêÜëõøå íÝá ôå÷íéêÞ ãéá íá ãéáôñåýåé hernias êáé ôáõôü÷ñïíá íá Ý÷ïõí ïé áóèåíåßò fast recovery. ¹ôáí êáëýôåñç ôå÷íéêÞ áðü üëåò ôéò Üëëåò åðåéäÞ: a) high quality(÷áìçëü ðïóïóôü åðáíåìöÜíéóçò 0.8%) b)fast recovery 4-7 days c)low cost
Target market: people with external type of abdominal hernias
82%Ýêáíáí ãéá ðñþôç öïñÜ êáé ôï 18% åß÷áí îáíáêÜíåé óå Üëëï íïóïêïìåßï. 56% from Ontario , 42% from US , 2% from other places.
Transformation process : a) screening of potential customers by mail questioner or by un hospital examination for local people. Ïé áóèåíåßò áí Ýìåíáí ìáêñéÜ áðü ôï íïóïêïìåßï ðÞãáéíáí óôï Shouldice åßôå ìåôÜ áðü äéÜãíùóç åéäéêïý åßôå Ýêáíáí ôçí äéÜãíùóç áðü ìüíïé ôïõò ìÝóù ôïõ ôá÷õäñïìåßïõ. ¼óïé Ýìåíá êïíôÜ óôï íïóïêïìåßï Ýêáíáí ôçí äéÜãíùóç åêåß. Ôï íïóïêïìåßï êáèüñéæå ôï åßäïò ôïõ hernia êáé ãßíïíôáí Refused to hill if a) too fat b) medical risk. Óå áõôü ôï óçìåßï óôÝëëïíôáí áðü ôï íïóïêïìåßï óôïí ðåëÜôç ç çìåñïìçíßá ôçò åã÷åßñçóçò, êáé confirmation card êáé Üëëåò ïäçãßåò ðïõ èá Ýðñåðå íá åöáñìüóåé ðñéí ôçí åã÷åßñçóç. Áí äåí Ýóôåëëå ðßóù ôï confirmation card ôüôå ôïí Ýðáéñíáí ôçë. 3 ìÝñåò ðñéí êáé áí ôï åðéâåâáßùíå ôüôå ï öÜêåëïò ôïõ óôåëëüôáí óôï reception áíáìÝíïíôáò ôïí .
Treatment process: Day1(arrival before operation ìå ëßãåò ìüíï áðïóêåõÝò)-, Ýêáíá ôï final acceptance (áí åß÷å ðñüâëçìá âÜñïõò ç äåí åß÷å hernia ôåëéêÜ ôïí Ýóôåëëáí óðßôé) óôçí óõíÝ÷åéá áêïëïõèïýóå preliminary medical test( äåßãìá ïýñùí êáé áßìá) êáé óôçí óõíÝ÷åéá ôïõò Ýðáéñíá óôá äùìÜôéá ôïõò üðïõ Þôáí 2 áôüìùí êáé ðñïóðáèïýóáí ôá Üôïìá áõôá íá å÷ïõí êïéíÜ åíäéáöÝñïíôá , äïõëåßåò ê.á Ç ðéï ðÜíù äéáäéêáóßá äåí îåðåñíïýóå ôçí 1 þñá. Ç þñá 5 ëÜìâáíá ïäçãßåò ó÷åôéêÜ ìå ôï ðñüãñáììá ðïõ èá áêïëïõèïýóáí êáé óôçí óõíÝ÷åéá ðÞãáéíáí ãéá äåßðíï üëïé üðïõ åêåß ìéëïýóáí ìå ôá Üôïìá ðïõ åß÷áí êÜíåé åêåßíç ôçí ìÝñá åã÷åßñçóç. Ta ðïéï ðÜíù
Target market: people with external type of abdominal hernias
82%Ýêáíáí ãéá ðñþôç öïñÜ êáé ôï 18% åß÷áí îáíáêÜíåé óå Üëëï íïóïêïìåßï. 56% from Ontario , 42% from US , 2% from other places.
Transformation process : a) screening of potential customers by mail questioner or by un hospital examination for local people. Ïé áóèåíåßò áí Ýìåíáí ìáêñéÜ áðü ôï íïóïêïìåßï ðÞãáéíáí óôï Shouldice åßôå ìåôÜ áðü äéÜãíùóç åéäéêïý åßôå Ýêáíáí ôçí äéÜãíùóç áðü ìüíïé ôïõò ìÝóù ôïõ ôá÷õäñïìåßïõ. ¼óïé Ýìåíá êïíôÜ óôï íïóïêïìåßï Ýêáíáí ôçí äéÜãíùóç åêåß. Ôï íïóïêïìåßï êáèüñéæå ôï åßäïò ôïõ hernia êáé ãßíïíôáí Refused to hill if a) too fat b) medical risk. Óå áõôü ôï óçìåßï óôÝëëïíôáí áðü ôï íïóïêïìåßï óôïí ðåëÜôç ç çìåñïìçíßá ôçò åã÷åßñçóçò, êáé confirmation card êáé Üëëåò ïäçãßåò ðïõ èá Ýðñåðå íá åöáñìüóåé ðñéí ôçí åã÷åßñçóç. Áí äåí Ýóôåëëå ðßóù ôï confirmation card ôüôå ôïí Ýðáéñíáí ôçë. 3 ìÝñåò ðñéí êáé áí ôï åðéâåâáßùíå ôüôå ï öÜêåëïò ôïõ óôåëëüôáí óôï reception áíáìÝíïíôáò ôïí .
Treatment process: Day1(arrival before operation ìå ëßãåò ìüíï áðïóêåõÝò)-, Ýêáíá ôï final acceptance (áí åß÷å ðñüâëçìá âÜñïõò ç äåí åß÷å hernia ôåëéêÜ ôïí Ýóôåëëáí óðßôé) óôçí óõíÝ÷åéá áêïëïõèïýóå preliminary medical test( äåßãìá ïýñùí êáé áßìá) êáé óôçí óõíÝ÷åéá ôïõò Ýðáéñíá óôá äùìÜôéá ôïõò üðïõ Þôáí 2 áôüìùí êáé ðñïóðáèïýóáí ôá Üôïìá áõôá íá å÷ïõí êïéíÜ åíäéáöÝñïíôá , äïõëåßåò ê.á Ç ðéï ðÜíù äéáäéêáóßá äåí îåðåñíïýóå ôçí 1 þñá. Ç þñá 5 ëÜìâáíá ïäçãßåò ó÷åôéêÜ ìå ôï ðñüãñáììá ðïõ èá áêïëïõèïýóáí êáé óôçí óõíÝ÷åéá ðÞãáéíáí ãéá äåßðíï üëïé üðïõ åêåß ìéëïýóáí ìå ôá Üôïìá ðïõ åß÷áí êÜíåé åêåßíç ôçí ìÝñá åã÷åßñçóç. Ta ðïéï ðÜíù