Every sports fan hates to admit the fact that sports are simply business, but it is undeniable that sports are one of the most lucrative businesses in the U.S. Right now the market for women's professional sports is growing rapidly. The best way for women's sporting organizations to promote and sell this market is to align with previously established organizations such as the NBA, NCAA and the USOIC. Although joining with men's organizations is a difficult process that involves compromise, merging with these organizations helps to land big television contracts, gives greater publicity, and brings in endorsements, advertisers and investors. The lack of these benefits was among the key factors in the failure of the ABL. Inversely, these are the reasons for the successes of the WNBA and women's sports in the Olympics.
Throughout the history of female athletics merging with male sports organizations has not always been a pleasant experience. In 1982 the AIAW merged with the NCAA, despite the NCAA fighting tooth and nail to try and find ways out of Title IX, an act of Congress that required Universities to provide equal funding for women's athletics. The NCAA did everything they could to stop the equal funding but finally gave in during the 1990's. Right now the NCAA embraces its women's sports programs and has had many women represented on the executive committee roster and even has a committee on women's athletics. Also, the NCAA has worked out television contracts with ESPN, FOX sports and CBS. This has lead to not only coverage of women's sports but publicity. Women's games are talked about on Sports Center and College Hoops Tonight everyday during the season.
The addition of the women's to the Olympics did a lot more to promote commercial secures and the advancement of women's The Women's Olympic Games went out of business shortly after the Olympics allowed women to participate. Women lost a lot with this merger at first due to the fact that women were...
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