As one of the most common and preventable habits that cause ill health, premature death and health inequalities among the people in the world, tobacco marketing has presented a very serious challenge to the health professionals and society as a whole (WHO 2001, p. 23). The epidemiological evidence show that tobacco is a leading killer and that its revelation a deadly substance was in 1964. The increase in its consumption especially among the populations of the developing countries is being attributed to the persistent and vigorous marketing by the tobacco multinationals. They advertise tobacco to the less restricted markets of the developing markets that are torn between the need to sustain their economy and protect the lives of their population. There is therefore the present ethical dilemma facing the tobacco stakeholders and the public interest groups including the civil societies, thus the long battle between the two groups in relation to its ethical value to the society and economic benefits (Global Analysis Project Team 2000, p.89). The paper analyses the ethical dilemma considering the stakeholders’ views against the rest of the society, basing the analysis on the theoretical models and research facts about the tobacco concerns.
In the sales and marketing industry, the way in which a product is marketed matters a lot since it can make the ultimate difference for the capacity of sale and consumption. Brazil as a nation initially had the highest level of expenditure per capita in the tobacco marketing compared to other countries in the world, but when the tobacco advertisement was burned for just a year, sales for cigarette dropped by about a record 5% within a period of nine months alone (Vateesatokit, Hughes & Ritthphakdee 2000, p.675). The developed countries have particularly received a good share of criticism on their tobacco marketing strategies that principally targets developing countries, considered to be vulnerable in... [continues]
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