ZAOZAO LIU MIS500 FALL 2012 Should Marty's company embrace open-source software in its hit product? Marty Dirwey, CEO of Kalley Music Software, is facing a crucial question that whether she should open Amp Up’s source code to users and developers. Undoubtedly, the new strategy which opens source software in KMS's hit product challenges the current highly successful strategy which prioritizes holding the intellectual property of Amp Up. However, if I were Marty, I would support the new strategy. There are four parts in this paper. (1) analyze a basic but essential issue that why Marty hesitates opening Amp Up's source code; (2) further explain the reasons why the company should accept the open-source strategy; (3)give some recommendations to KMS; (4) draw the conclusion. The reasons why Marty hesitates opening Amp Up's source code Essentially, there are three things Marty is worrying about: the feelings of the team, the churn of the customers, and the profit of the company. As we can see from the case, Marty is in a dilemma. She resists opening the source code, because she is unwilling to give up the source code which is the fruit of painstaking labor of the whole team and she is worrying about how to make money if the company shared the source code of the software which currently is the main source of their revenue. However, on the other hand, if she won’t open the source code, undeniably, she is likely to be seen as the enemy of the users, maybe not the enemy of all users, but at least the enemy of the fanatics, which must lead to be alienated by the customers who play a significant role in the music game field. 1
ZAOZAO LIU MIS500 FALL 2012 The reasons why the company should accept the open-source strategy Based on what's Marty worried I mentioned above, I will explain the reasons why the company should accept the open-source strategy from three perspectives. Considering the feelings of the team, especially the feelings of programmers, I believe the...
Please join StudyMode to read the full document