Should Corporations and Companies Advertise to Children?

Topics: Advertising, Advertising agency, Fast Food Nation Pages: 4 (1233 words) Published: July 3, 2012
Should corporations and companies advertise to children?
Since its modern-day origins to the early twentieth century, advertising has come a long way. All throughout history, advertising has been utilized. Sometimes the method used was as simple as a for sale sign, via word of mouth, and even in newspapers. In general, most methods of advertising were also directed at the general population, and not at any specific target group. Nowadays, advertising is all around us. Everyone is exposed to some form of media advertising: radio stations, magazines, product packaging, and even embedded within the World Wide Web. Advertisements have upgraded from word of mouth, to a vastly more efficient method to increase sales. What is the harm in that? Well, corporations and companies tend to focus on certain age groups when advertising products or services. One of the most highly targeted population groups that corporations and advertising agencies focus on is children. Thus, the issue at hand is the well-being of our children. To begin, let’s take a broad look into the art of advertising. Many in favor of advertising towards children, claim that advertising educates consumers about new products (children and adults alike), increases sales, helps the economy (creates jobs), and some free services can be funded (free radio and TV channels). As for the cons, some say advertising causes spending to be higher, due to high product prices. Small companies do not stand a chance because they cannot compete with larger companies with such massive advertising budgets. Too often, products are purchased on a want basis and not a need basis, which in turn, can lead to pollution and waste (good products are thrown away for newer ones). Constantly, consumers are strategically manipulated, especially children, because corporations and companies advertise to “get kids to nag their parents and nag them well” (Fast Food Nation, pg43). Can one really decide if advertising has an...
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