Short Note of Horrible Accident

Reverse Logistics Management- An Effective Strategy for Revenue Maximization in CPG Industry
April, 2009

Over the years, Consumer Packaged Goods (CPG) Companies have been focusing on managing forward logistics processes to reduce operational costs. In a world where quality holds paramount importance, the attitude towards forward logistics has evolved to include enhancement of customer service quality. Meanwhile, ever growing concern for environmental problems, and pressure from the global competitive marketplace toward further improvement of customer service, have been presenting industries with a new challenge; development and management of effective reverse logistics processes. The purpose of this paper is to present an overview and introduction to reverse logistics and to understand on how to manage reverse logistics particularly for the CPG industry in an efficient manner.

Reverse Logistics Management- An Effective Strategy for Revenue Maximization in CPG Industry

Contents

Introduction ....................................................................................................................... 3 About Reverse Logistics................................................................................................... 3 Need/Benefits for Reverse Logistics – A CPG Perspective........................................... 4 Activities Involved in Reverse Logistics........................................................................ 7 Reasons to Implement Reverse Logistics....................................................................... 7 Wipro’s Perspective on Reverse Logistics Management in Developing Economies? ................................................................................................... 8 Reverse Logistics Management- Key Benefits .............................................................. 9 Role of IT in Reverse

References: • • [2007]. Reverse Logistics Association. Website: http://www.reverselogisticstrends.com/newsletters/2007_10_nl.htm Scott Hudson. [2004]. The Increasing Necessity for Reverse Logistics. Website: http://scm.ncsu.edu/public/facts/facs040602.html About the Author Aviral Gupta serves as a Business Analyst for the Consumer Packaged Goods (CPG) vertical within Wipro Technologies. In this role, he is responsible for bringing thought leadership and innovative solutions for Wipro 's global CPG clients. He holds a Masters degree in Business Administration from IIT Madras. Aviral can be contacted at: [e-mail]. Gaurav Tiwari, Consultant within the CPG vertical at Wipro Technologies, has 4 years functional experience as a Sales Manager in two of the most reputed CPG Companies in India, before joining Wipro Technologies. His specific areas of interest are Trade Promotions Management, Supply Chain Management and Analytics. Gaurav can be contacted at: [e-mail]. 12 About Wipro Technologies Wipro is the first PCMM Level 5 and SEI CMMi Level 5 certified IT Services Company globally. Wipro provides comprehensive IT solutions and services (including Systems Integration, IS Outsourcing, Package Implementation, Software Application Development and Maintenance) and Research & Development Services (hardware and software design, development and implementation) to corporations globally. Wipro’s unique value proposition is further delivered through our pioneering offshore Outsourcing Model and stringent quality processes of SEI and Six Sigma. Wipro in CPG Wipro’s CPG Practice established in 2001 has since grown to a team of more than 1000 professionals who understand the key challenges faced by CPG companies in today’s dynamic marketplace. With a unique blend of domain knowledge, technology expertise and delivery excellence best practices, Wipro CPG practice provide innovative solutions for a large number of global CPG clients. Our competencies lie in the area of Procurement, Product Lifecycle Management, Supply Chain Planning, Manufacturing Execution systems, Trade Promotion Management, Consumer & Marketing Analytics, Media Planning & Optimization, Mobile Solutions and RFID, to name a few. Wipro Technologies Corporate Office: Doddakannelli, Sarjapur Road, Bangalore - 560 035 Phone: [phone] Fax: [phone] © Copyright 2009. Wipro Technologies. All rights reserved. No part of this document may be reproduced, stored in a retrieval system, transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without express written permission from Wipro Technologies. All other trademarks mentioned herein are the property of their respective owners. Specifications are subject to change without notice.