Short Case Study

Topics: Water, Spring, Hot spring Pages: 2 (301 words) Published: May 12, 2013
Tisha Scott
Week 6
Short Case

To: Senior Management Team
From: Tisha Scott
Date: May 12, 2013

Subject: New Ad Campaign in Threat

It has been brought to my attention, that a distraught employee has disrupted a single bottling plant. Unfortunately, the employee diverse a chemical keen on one of the machines, which contaminate 120,000 bottles of the spring water to develop adulterated. In line to our new ad operation that highlights the cleanliness of our natural spring water, this malevolent performance has triggered countless destruction and a foremost hindrance for our business. Fortunately, the chemical is present in very minute amounts meaning no consumer could possibly be harmed by this chemical in our water. Since the contaminate the machine has been sterilized and there is no sign of any long time problems from the incident.

I trust that it is fairly essential to notify the community about this event, community consciousness to recollection the soiled jugs of water will be fairly expensive and influence transport suspicion in the direction of our business. Conversely, we need to agenda a direct conference to mature a new approach that resolve assistance the business uphold an optimistic duplicate in the judgment of the community and our faithful consumers.

The business must create the choice to do an instant evoke of the dirty bottles of natural spring water. As well as doing a recollection, the business should sort the result of eliminating the operative that disrupted the business produce and status. It is equally important that the community be relieved that the business is remorseful and that the upcoming of the business is unceasingly stirring ahead. It is vital for the business to evoke the unclean Bottles of water and create the community alert of this unsuccessful condition.

Tisha Scott
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