Short Case Study

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Short Case Study
Senior management,
I have analyzed the situation of the contaminated bottle of water from every angle, and I feel that if we leave things as they are and the consumers discover that sold them contaminated water and didn’t inform them of this we will lose more profit in the long run. I have come to the conclusion that we should recall our water and replace it with new bottles of our water that has been bottle after we fixed the problem. We need to talk to the vendors and explain to them what the problem is and let them know that we are containing the problem and making sure that it never happens again. We will need to inform them that even though the water will not harm anyone, we still need to do the right thing. We are putting in extra safeguards to make sure that nothing like this will happen in the future. We also need to issue a statement to the public, letting them know that the water is being recalled based on the facts that they do not meet the standards that our company strives to live up to. What they need to do is bring their UPC code to the vendors and will receive a voucher for a free 24 pack of water; this will all be paid for by the company.

Thank you.

Trevino, L. & Nelson K. (2007). Managing business ethics: Straight talk about how to do it right (4th Ed.). Hoboken, NJ: Wiley.
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