Shoppers Stop

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Shoppers Stop - New Media Proposal

UMA DATYE

(Word count: 1634)
Index

1. Executive Summary ...................................................................................................... 3 2. Situation Analysis ........................................................................................................... 4 3. Problem Statement ......................................................................................................... 6 4. Campaign Goals and Objectives ...................................................................................6 5. Audience identification and messages .......................................................................... 6 6. Strategies ...........................................................................................................................7 7. Communication Tactics .................................................................................................. 9 8. Budget and Time Scale .................................................................................................. 9 9. Evaluation ........................................................................................................................10 10. Appendix ........................................................................................................................11 11. Bibliography ............................................................................................................... 12

Executive Summary
This report is the second part of “Shopper’s Stop and the New Media”. The earlier report looked at Shopper’s Stop’s online interaction with its clients and audience. This report is a new media proposal to Shopper’s Stop to improve their new media skills. The earlier report mentioned that Shopper’s Stop had some drawbacks and some flaws, for which measures are suggested in this proposal. The main flaws pointed out earlier were:

* Inactiveness on blogs, YouTube and some other networks
* No response to negative feedbacks
* Less offers
This report basically tries to tackle these issues.
After looking at the situation of the company and realising the problem faces by the company, this report reaches to a concrete plan as to how Shopper’s Stop should deal with these problems and also presents a rough budget for these activities.

Situation Analysis:
As mentioned in the earlier report, Shoppers’ Stop is a chain of retail stores in India owned by K. Raheja Corp. It was established in 1991 and is presently spread across the nation. Shoppers’ Stop is considered as one stop multi-brand retail outlet providing leading international and national brands in clothing for men, women and kids, accessories, cosmetics, footwear and home furnishing. Corporate profile:

Vision:
To be a global retailer in India and maintain its No.1 position in the Indian market in the Department Store category Mission:
‘Nothing but the best’
...To strive to achieve nothing but the best in terms of processes, practises and deliverables. Values:
* We will not take what is not ours.
* The obligation to dissent (against a viewpoint that is not acceptable). * We will have an environment conducive to openness.
* We will believe in innovation.
* We will have an environment conducive to development.
* We will have the willingness to apologise and forgive. * We will respect our customers' rights.
* We will create an environment of trust.
* We shall be fair.
* We will be socially responsible.

New Launches:
For all the rejoicing cricket fans in India, Shopper’s Stop launched Timex's new ICC World Cup 2011 watch collection. The Timex ICC Cricket World Cup 2011 Collection is a tribute to the ultimate event in world cricket and the one tournament cricket teams from all over the world strive to win.

SWOT Analysis:
Strengths| Weaknesses|
1. Variety 2. Range 3. Different...
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