Table of Contents
SR.NO.| TOPIC| PG.NO.|
1| About Shopper’s Stop| |
2| Retail Sector in India| |
3| Marketing| |
4| Finance| |
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About Shopper’s Stop
We are one of India’s prominent retailers and are a part of the K Raheja Corp Group (Chandru L Raheja Group), which is among the prominent real estate developers and hoteliers in the country. We are pioneers in setting up a nation-wide chain of large format department stores in India with professional management. We believe that the initiatives taken by us have played a key role in developing organised retailing in India. Our focus on bringing in the international best practices into our retail operations, and providing the customer with a unique shopping experience has helped us become an industry leader.
Shoppers Stop was formed on October 27, 1991, by K. Raheja Corp group of Companies. The company was initially launched at Andheri, a suburb of Mumbai. It sold only menswear initially, however over the years the company has diversified into ladieswear, cosmetics, jewellery etc. Today Shoppers Stop is a household name and is widely acclaimed for selling superior quality products at an affordable price. Shoppers Stop was also the first retailer in India to become a member of the prestigious Intercontinental Group of Departmental Store. Shopper’s Stop is India’s largest Departmental store chain having a net turnover of Rs 12.08 billion. It has over 24 stores in eleven cities with the first store being set up in Andheri. Shopper’s Stop houses many International and Domestic Brands under one single roof. It has over 1.3 mn square feet of retail area . Shopper’s Stop is also associated with other of its retail houses such as 1) Homestop for lifestyle retailing
2) Crossword and Brio for speciality retailing
3) Hypercity for value retailing
The company was initially launched at Andheri, a suburb of Mumbai. It sold only menswear initially, however over the years the company has diversified into ladieswear, cosmetics, jewellery etc. Today Shoppers Stop is a household name and is widely acclaimed for selling superior quality products at an affordable price. Shoppers Stop was also the first retailer in India to become a member of the prestigious Intercontinental Group of Departmental Stores. -2-
Retail sector in India
The Indian Retail Sector has undergone rapid transformation by setting scalable and profitable retail models across various categories and formats. Traditional markets are making way for departmental stores, hypermarkets, supermarkets and speciality stores. The modern malls cater to shopping, entertainment and food, all under one roof. It was estimated that India will have over close to 50 million square feet of quality retail space by the end of 2007. The growth in mall space has been over ten fold in four years: from about 2 million square feet in 2002 to 28 million square feet in 2006. The Indian Retail market is estimated to be worth around Rs. 14,100 billion. The organized retail market has increased its share from 3 % in 2004 to around 4 % in 2006 and is valued at Rs. 511 billion.
Key Drivers of the organised retail industry
Changing Demographic profile
The composition of the Indian population is shifting towards a larger composition of people in the age group 20-60 i.e. the working population with purchasing power. This shift is expected to be a major driver of consumption. The low median age of the population means a higher current consumption spend vs. savings as a younger population has both, the ability and willingness to spend. The younger population is also quicker at experimenting. The Indian consumer in among the youngest in the world as compared to the ageing population of USA, China, Japan, UK etc. Higher consumption is a direct booster for the retailing...