Shopper Stop

HTTP://PAKISTANMBA.JIMDO.COM FOR DOWNLOADING THIS REPORT AND FOR MORE PROJECTS, ASSIGNMENTS, REPORTS ON MARKETING, MANAGEMENT, ECONOMICS MARKETING MANAGEMENT, ACCOUNTING, HUMAN RESOURCE, ORGANIZATIONAL BEHAVIOR, FINANCIAL MANAGEMENT COST ACCOUNTING VISIT HTTP://PAKISTANMBA.JIMDO.COM

Introduction:

Shoppers' Stop was the first to redefine shopping experience and creating a niche for itself in the service industry.

As India's first specialty chain with outlets in Mumbai, Bangalore, Delhi, Hyderabad, Jaipur and Chennai, Shoppers' Stop offers a complete range of garments and accessories for the entire family.

More than 25,000 customers walk into Shoppers Stop everyday to feel the experience of shopping.

Andheri was the first store to be opened in India. The initiative of this store was taken by B.S.Nagesh at a time when the concept of retail industry was just coming into the market.

As on today, the current investors in Shoppers’ Stop are ICICI, IL&FS Investments and Zodiac clothing. Their combined shareholding in Shoppers Stop is 19% while 79% is held by Rahejagroup. The balance 2% is held by employees.

History:

"The tapestry of history has no point at which you can cut it and leave the design intelligible."

The foundation of Shoppers' Stop was laid on October 27, 1991 by the K. Raheja Corp. group of companies. One of India's biggest hospitality and real estate players, the Group crossed yet another milestone with its lifestyle venture-Shoppers' Stop. With its immense expertise in the service industry and creditability, Shoppers' Stop today boasts of 10 retail outlets across the country and is planning to spread its wings with futuristic expansion plans to meet the challenges of the retail industry.

A benchmark for the Indian retail industry to follow, Shoppers' Stop has progressed from a single brand shop to a Fashion & Lifestyle store for the family.

Shoppers' Stop is a household name, known for its superior quality products,... [continues]

Read full essay