Topics: Juice, Nectar, Fruit Pages: 25 (3403 words) Published: March 4, 2011

We have the pearl of our eyes to admire blessing of the compassionate and omnipotent because the words are bound, knowledge is limited and time is short to express His dignity. It is one of the infinite blessings of almighty ALLAH that He bestowed us with potential and ability to complete the present training and make a material contribution towards the deep oceans of knowledge.

First we avail this opportunity to bow our head before ALLAH almighty in humility who given us the wisdom and perseverance for completing this piece of report.

We invoke peace for Holy Prophet Muhammad (P.B.U.H) who is forever torch. We feel highly privilege to ascribe the most and ever burning flame of my gratitude and deep scene of devotion to Ms. Beenish who taught us “Marketing” with heart and also gave a guideline to this report.


We will dedicate our project to Almighty Allah who teaches us and enables us to stand where we are. We would also like to dedicate it to our parents whose calm partnership and prays encourage us to do what ever we determine.

Table of Contents

|Serial No. |Topics |Page | |1 |Company Profile |3 | |2 |Brief History |4 | |2.1 |Vision & Mission Statement |5 | |2.2 |Product Range |6 | |3 |Marketing Mix |12 | |3.1 |Product |12 | |3.2 | Price |20 | |3.3 |Placement |24 | |3.4 |Promotion |27 | |4 |Environmental Analysis |29 | |5 |Swot Analysis (By Company) |30 | |6 |Swot Analysis (Self) |32 | |7 |Conclusion |34 | |8 |Recommendations |35 |

Company’s Profile

Brief History

hezan Company was incorporated on May 13, 1964 as a private limited company, with the objectives as set out in the Memorandum of Association in general and in particular to set up an industrial understanding for manufacture of juices, squashes, sharbats, jams pickles and preserves from fruits and vegetables

Nature has blessed Pakistan with an ideal climate for a wide range of delicious fruits. Over the centuries Pakistani experts have acquired and developed unique strains of exotic fruit varieties, unmatched for their rich flavor and taste

Shezan International Limited was conceived as a joint venture by the Shahnawaz Group of Pakistan and Alliance Industrial Development Corporation of U.S.A in1964. The agriculture background of the Pakistani sponsors induced them to establish this agro-based industry. Taking advantages of abundance of fruits available in Pakistan, and the advanced technology provided...
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