Sheng Siong Case Study

Topics: Debit card, Places in Singapore, Pasir Ris Pages: 3 (824 words) Published: May 24, 2011
Sheng siong has over 16 outlets in Singapore.

Process selection:
Sheng siong has introduced the rebate card in collaboration with diners club to its customers. Service product
Sheng siong has also introduced their sheng siong live show , featuring constantants who want to take par t in the singing competition . to attract customers, they also held lucky draw for shoppers who spend in the supermarket.

One supermarket chain is tapping the large number of China-born residents in Singapore to grow its business.

Sheng Siong said it has seen a significant increase in clientele from this group of people, so it is making it more convenient for them to shop by introducing a new payment option.

Under a tie-up with e-payments service provider NETS, Chinese nationals will be able to use their China UnionPay (CUP) bank debit cards to pay for their groceries at all 23 Sheng Siong outlets.

CUP is the largest domestic debit card network in China, with more than 1.9 billion cards issued to date.

The card is a vital payment tool for Chinese nationals overseas, as they can only bring out of the country a maximum US$50,000 in cash a year, and most do not own an international credit card.

CEO Poh Mui Hoon said NETS has seen exponential growth in the usage of its NETS-CUP service since it was launched in 2005.

2. the printing of receipts –not specific food products name on the receipt

Lay out design
The layout is not good as compared to ntuc ,where they carefully catagorised their products into proper signage. As far as we know Sheng Siong have adopted the same concept as NTUC & Cold Storage where suppliers are charged a monthly fee to place their products in Sheng Siong Super mart. The supplier will need to pay a higher price get a more prominent display...
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