Share a Coke (Imc Tools)

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Identify the IMC tool used, the rationale why & how the tools are being used. The structure of this section would be as below : * Type of IMC tool utilised (ie : Advertising; Sales Promotions; PR, etc) * Objectives, help identify the role of the IMC tool and purpose of using the selected tool * Tools/media used

* Description on how the tools were being used and executed The Integrated Marketing Communication (IMC) is a strategy to brand communications where different channels work together to create perfect experience for customers and are presented in a similar manner that will reinforce a brand’s core message, which in this case, Coke. IMC Tool Used :

Guerilla Marketing (Sticker bombing on public buses) Guerilla Marketing (Sticker bombing on public buses)

Bill Board Advertising
Bill Board Advertising
Social Media (Facebook, Twitter, Youtube)
Social Media (Facebook, Twitter, Youtube)
Traditional Marketing (News, TV commercial, Radio advertisement) Traditional Marketing (News, TV commercial, Radio advertisement) Events / Roadshows (Kiosk)
Events / Roadshows (Kiosk)
Public Relations / Publicity
Public Relations / Publicity
People who want to share a coke with their friend
People who want to share a coke with their friend
Objectives of IMC tool : * Make all aspects of marketing channels work together as a unified force * To raise awareness for Coke

* Gain competitive advantage
* Increase sales revenue through new innovations that will entice the customers Tools/Media Used & Descriptions
Objectives| * Make all aspects of marketing channels work together as a unified force * To raise awareness for Coke * Gain competitive advantage * Increase sales...
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