Shanti

SHANTI BUSINESS SCHOOL
2012
SITUATION ANALYSIS QUESTIONNAIRE
INTIGRETED MARKETING COMMUNICATION
SBS
NEAR VRAJ GARDEN,OPP SHELA, S.P. RING ROAD, AHEMDABAD.380058

ABOUT THE COMPANY
1806 William Colgate starts a starch, soap and candle business on Dutch Street in New York City.
1817 First Colgate advertisement appears in a New York newspaper.
1820 Colgate establishes a starch factory in Jersey City, New Jersey.
1857 Upon the death of founder William Colgate, the company is reorganized as Colgate & Company under the management of Samuel Colgate, his son.
1864 B.J. Johnson opens a soap factory in Milwaukee, WI, which later becomes the Palmolive Company.
1866 Colgate introduces perfumed soap and perfumes/essences.
1872 Peet Brothers establish soap company in Kansas City, Kansas where they make Crystal White soap.  Cashmere Bouquet, the first milled perfumed toilet soap, is registered as a Colgate     trademark.
1873 Colgate introduces toothpaste in jars.
1879 Gerhard Mennen establishes a pharmacy in Newark, NJ, later becoming the Mennen Company.
1896 Colgate introduces toothpaste in a collapsible tube.
1898 B.J. Johnson Soap Co. introduces Palmolive Soap. Today, the Palmolive equity is sold in over 88 countries in 54 variants.
1900 Colgate wins top honors for its fine soaps and perfumes at the World’s Fair in Paris.
1902 Stylish Palmolive advertising begins, emphasizing ingredient purity and product benefits.
1906 Colgate & Company celebrates its 100th anniversary. Product line includes over 800 different products.
1908 Colgate is incorporated by the five sons of Samuel Colgate. Ribbon opening added to Colgate tube: “We couldn't improve the product so we improved the tube.”
1911 Colgate distributes two million tubes of toothpaste and toothbrushes to schools, and provides hygienists to demonstrate tooth brushing.
1912 William Mennen introduces the first American shaving cream tube.
1914 Colgate establishes its first international... [continues]

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