Preview

Shannon Weaver Model

Satisfactory Essays
Open Document
Open Document
648 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Shannon Weaver Model
The purpose of The Shannon weaver model is to identify the elements of communications that are important in every communication process and clarify there roles.
These elements are :
The information source:
The first element is the source , it is the sender who have an idea or purpose for involving in the communication process.
The transmitter:
Each idea needs to be translated and then sent throw a signal that carries the message to deliver it to the destination.
The signal:
The signal carries the encoded message to the other person at the end of the line (destination).
The message:
The message is the most important element because without the message there is no use from the whole communication process.
Noise source:
The noise is divided into two parts physical noise and semantic noise . The physical noise such as the loud sounds or objects that comes in the way of delivering the message or receiving it. The semantic noise it is more like an untouchable barriers such as distraction and attitude.
The Decoder:
Just as the source needs an encoder to translate the message so the receiver needs a decoder to retranslate the message so it could be understood.
The receiver:
The person or the goupe at the end of the line who will receive the message. I will apply Shannon-weaver model on Dessange Bahrain face book page which is my chosen case study; it is a salon, spa and health club only for ladies.
The information source is the owner of Dessange Bahrain and their goal is to advertise for the spa online so it can target more consumers.
The transmitter is the computer, using the keyboard, screen and other input devices to translate the message to be ready for sending it throw signals.HTML is also considered as a transmitter.
The signal is the face book page, the facebook page were designed to introduce the people to Dessange Bahrain and give them more details about the timing, opening hours and the schedule. The Internet connection is also a

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Effective communication incorporates the basic elements of communication based on how the information is communicated from the messenger, which can have a profound effect on the presentation of the message and the understanding using the basic elements of communication. It is essential to basic communication for the messenger to relay the message clearly and in a concise manner to decrease misunderstanding of the information presented. The basic elements of communication that consist of the message that is the information discussed or presented. Second element is the sender or messenger the individual or device used present the can be telephone,…

    • 395 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Comm 1310 Exam 1

    • 4222 Words
    • 17 Pages

    Source- The originator of a thought or emotion who puts it into a code that can be understood by a receiver…

    • 4222 Words
    • 17 Pages
    Satisfactory Essays
  • Better Essays

    The sender initiates the communication. Verbal and non-verbal techniques are used to properly convey the message and the sender should have an understanding of who is receiving the message. The party in which the sender is transmitting communication is the receiver. To correctly absorb the message the receiver should listen carefully and not get distracted. The medium is most important of the five elements. It can come in many different forms and is what the receiver is trying to communicate to the receiver. The channel is how the communication is being sent, whether it is mail, text, email or oral. Finally, the feedback describes the receiver’s response or reaction to the sender’s message. Feedback may come from asking questions, body language or facial expressions.…

    • 888 Words
    • 4 Pages
    Better Essays
  • Good Essays

    who the receiver is in order to modify the message to make it more relevant.…

    • 3331 Words
    • 15 Pages
    Good Essays
  • Satisfactory Essays

    Communication is a 2 way process, it is not simply about sending a message but also about knowing if the receiver has understood and processed the message properly.…

    • 482 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Communication involves a sender and a receiver transmitting information through communication channels. Senders message can be used for various reasons, such as bring out changes in attitudes, motivate people or establish and maintain relationships. Receivers mission is to interpret message correctly.…

    • 614 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Message decoded – the other person has to interpret what has been communicated, this is known as decoding.…

    • 973 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Effective communication is achieved easily when the receiver of the information understands the idea being communicated. The first step of effective communication begins with the sender. The sender has to relay their idea to the receiver so that there is an understanding of the message. Achievement of sending the message occurs by using words, gestures, sounds, and drawings. The second step of effective communication is message delivery to the receiver. This occurs by conversation. Conversation can happen in multiple forms. Face-to-face, sound, and senses, and using current technology are forms of conversation. The third step of effective communication occurs with the receiver understanding and processing the information sent to them. Return conversation by the receiver indicates an understanding of the message or further need for explanation by the sender of the message.…

    • 863 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    5. Message decoded: The receiver has to understand the message that the sender has just sent. This could be misunderstood easily by interpreting words differently or they might make assumptions about your body language as well as words.…

    • 1408 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    The four basic elements of the communication process include a sender, message, receiver, and feedback. In effective communication the sender constructs a message that is appropriate for the receiver(s). According to Haycock (2003) there are three elements called the ‘3Ts’ that the sender should consider when constructing an effective message. The ‘3Ts’ are tone, tools (computer, video, note, etc.), and tactics. It is important to think the message through before sending it to be sure it is as clear and concise as possible. In effective communication the receiver should be able to understand the message completely. The receiver may have to decode the message to gain full understanding. If he or she still does not understand the message, the receiver should use feedback to ask the sender for clarification. Feedback is an important part of effective communication because the sender learns if the receiver understood the…

    • 927 Words
    • 4 Pages
    Better Essays
  • Satisfactory Essays

    Leadership Management

    • 582 Words
    • 3 Pages

    The two key stages in the communication process are the sender who sends the message and the recipient who receives the message. Eg: when I send message to my friend I become the sender and when she receives the message she becomes the receiver.…

    • 582 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Theory of Communication

    • 608 Words
    • 3 Pages

    The receiver of the message keeps the communication going by responding to or by giving feedback to the original message. This process then repeats and builds into a communication cycle.…

    • 608 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Message sent – articulate the message, may it be verbal, written, sign or use what would be most appropriate in order to communicate effectively.…

    • 778 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Sender: This is the source of the message which is the information that needs to be conveyed. This can be a simple message like ‘the meeting starts at four pm’ or a lengthy technical specification, for example instructions for an electronically operated window or door. The sender should use the KISS approach (Keep it simple and straight forward) because the simpler the message the more impact it will have.…

    • 2906 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    2) Encoding. This usually is in the form of a language (either written or verbal) that the receiver will be able to understand.…

    • 1331 Words
    • 6 Pages
    Good Essays