Shannon Weaver Communication Model Of C

Topics: Radio, Broadcasting, Claude Shannon Pages: 7 (175 words) Published: January 10, 2015
Shannon-Weaver
Model of Communication
 “mother of all models”
 by Claude Shannon and Warren Weaver.
 It embodies the concepts of information source, 

message, transmitter, signal, channel, noise, receiver, information destination, probability of error, encoding, 
decoding, information rate, channel capacity, etc.
a model which reduces communication to a process
of 'transmitting information'.

Components:
o Information source
o Transmitter
o Channel
o Receiver
o Destination
o Noise

Physical Noise:
a loud motorbike roaring down the road

while you're trying to hold a conversation
your little brother standing in front of the
TV set
mist on the inside of the car windscreen
smudges on a printed page
'snow' on a TV set

Semantic Noise
Distraction
Differences in the use of the code
Emphasizing the wrong part of the

message
Attitude towards the sender
Attitude towards the message

STRENGTHS:
simplicity,
generality, and
quantifiability.
a general model that can be applied to

most types of communication.

Weaknesses:
the source is the decision maker and that

the destination is passive.
it does not allow for feedback.
it does not allow for context.

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