The Shangri-La story began in 1971 with their first deluxe hotel in Singapore. The name Shangri-La itself was inspired by James Hilton's legendary novel, titled Lost Horizon. A tranquil haven in the mountains of Tibet, Shangri-La casts a spell on all who resided there. Today, Shangri-La stands as a synonym for paradise. And even though mythical in origin, the name perfectly captures the authentic peaceful and service for which Shangri-La Hotels and Resorts are renowned worldwide.
Nowadays, Hong Kong-based Shangri-La Hotels and Resorts is Asia Pacific's leading luxury hotel group. Shangri-La is also regarded as one of the world’s finest hotel ownership and management companies. With 78 hotels and resorts throughout Asia Pacific, North America, the Middle East, and Europe, the Shangri-La group has a room inventory of over 32,000.
Shangri-La Asia Ltd. is the Asian region's leading and fastest-growing luxury hotel group. The company, part of Malaysia's Kuok Group, operates 45 hotels in all over Asia. In 2005, the company also began a drive into the European and North American markets, including the launch of construction on its first European hotel, in London. The company also has opened its first hotel in the Middle East, in Dubai and Maldives.
However, China remained central to Shangri-La's growth plans. In 2005, for example, the company announced that it planned to build 15 new hotels in that country before 2010. At the same time, Shangri-La, by then the largest luxury hotel operator based in the Asian region, had set its sights on building a global brand, announcing plans to enter Europe and North America during the decade as well. In February 2005, the company announced its first European property, a 30-year lease contract for a hotel in the London Bridge Tower development, scheduled for completion in 2009. The company also announced its interest in establishing hotels in Paris, Frankfurt, and other European cities. Meanwhile, the company was scouting out properties in the United States, targeting at least one property in that country by the end of 2005. Shangri-La is unusual among international hotel companies, for it owns a significant proportion of its hotels. Shangri-La hotels basically operate under the luxury, five-star Shangri-La brand. The company also operates a smaller number of mid-range, business-oriented Traders hotels. In addition, Shangri-La hotels are located in Australia, United Kingdom, Mainland China, Fiji, Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Thailand, Taiwan, India, Sri Lanka, Turkey and the United Arab Emirates.
The Shangri-La brands divided into 4, which are Shangri-La Hotels, Shangri-La Resorts, Traders Hotel, and Kerry Hotels. * Shangri-La Hotels are located in the premiere city in Asia, Middle East, North America, and Europe. Shangri-La Hotels that have been established since 1971, showed their evidence as a five-star luxury hotel that still exist nowadays. Shangri-La provided an enjoyment of world-class service, amazing architecture and design, and the finest dining experiences to ensure that every customer is pampered. * Shangri-La Resorts offer travellers and families a relaxing and fascinating vacation in some of the world’s most extravagant journeys. The guests can choose from a scope of cultural experiences, recreational, and refreshment activities through the natural magnificence. The Shangri-La Resorts not only offer a world-class five-star service but also the finest culinary delights that will give pleasure to the one who enjoy it. * Traders Hotels are located in the business hubs of Australia, Asia, and the Middle East, which are a good choice for both business and leisure activities. Traders Hotels provide for understanding and passionate travellers who grateful for the smart functionality and getting things done. Also, the guest will enjoy the harmonization between the simplicity, warmth, and genuineness of the Asian Hospitality....
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