Shampoo Product Research

Topics: Shampoo, Sodium laureth sulfate, Marketing Pages: 15 (2864 words) Published: March 21, 2012
Product Research
A Comprehensive Report


Product : Shampoo K.ARUN RASIKA
Type : FMCG Product Ist MBA sec “A”

This report covers

• What is a shampoo?

• History of Shampoo.

• Need for a shampoo.

• Types of shampoo.

• Major ingredients.

• Manufacturing process.

• Manufacturer’s list.

• Top brands in India.

• Shampoo Market in India.

• Target market

• Marketing strategy.

• Products from major brands.

• Comparison of two contemporary types.

• Future trends.

• Reference

What is a shampoo?
Shampoo is a hair care product used for the removal of oils, dirt, skin particles, dandruff, environmental pollutants and other contaminant particles that gradually build up in hair. The goal is to remove the unwanted build-up without stripping out so much as to make hair unmanageable. Shampoo, when lathered with water, is a surfactant, which, while cleaning the hair and scalp, can remove the natural oils (sebum) which lubricate the hair shaft. Shampooing is frequently followed by conditioners which increase the ease of combing and styling . Mechanism of Action of a Shampoo are

• They seal split ends.
• They protect the cuticle which covers and protects the hair shaft. • They restore the acidic pH of the hair which is disturbed by the alkaline pH of the shampoos. • They cause 'fly-away hair to become smoother and more manageable History

• Shampoo originally meant head massage in several North Indian languages. The word shampoo in English is derived from Hindi chāmpo. Its English usage in Anglo-Indian dates to 1762.

• In the 1900s, the meaning of the word shifted from the sense of massage to that of applying soap to the hair. Kasey Hebert was the first known maker of shampoo, and the origin is currently attributed to him.

• Modern shampoo as it is known today was first introduced in the 1930s with Drene, the first synthetic (non-soap) shampoo.[5]In India, the traditional hair massage is still common.

• Different oils and formulations with herbs including neem, shikakai ,henna, fenugreek, buttermilk, amla, aloe, and almond in combination with some aromatic components like sandalwood, jasmine, turmeric, rose.

Need for a Shampoo

Before the advent of shampoos, people typically used soap for personal care. However, soap had the distinct disadvantages of being irritating to the eyes and incompatible with hard water, which made it leave a dull-looking film on the hair resulting in uncomfort, irritation and unhealthy looking. This results in the developments of shampoo.

Shampoo formulations seek to possess the following qualities to ensure healthy hair:

• Easy rinsing
• Good finish after washing hair
• Minimal skin/eye irritation
• No damage to hair
• Feels thick and/or creamy
• Pleasant fragrance
• Low toxicity
Types of Shampoo
The major types of Shampoos available in the market are Baby shampoos :

These are meant for babies, who have fine hair and not much of it. It’s not strong enough for an adult, even if you use it everyday.

Shampoos for color-treated hair :

These need to be rich in moisturizers and protein to return water to the shaft. They should be low in alkalinity, and should not have sulphated castor oil that will strip the color of the hair.

Daily use shampoos :

These are very gentle and have low amounts of cleansers and usually contain conditioners. They’re not strong enough to remove the normal...
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