Shakey's Research Paper

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Introduction

Shakey’s is the first successful pizza restaurant chain in the Philippines. In the 70s-80s, they use to feature bands, in their restaurants.try any of their thin- crust pizzas. Shakey’s the number 1 pizza restaurant in the Philippines. For the generations, Shakey’s has been the neighborhood gathering place, where family and friends come together to share great food and good times. Where Shakey’s things cup and growing with anew generation of family fun. Sherwood “Shakey” Johnson and his partner big Ed Plummer opened the first Shakey’s pizza parlor more than 10 years ago. It all started in a remodeled grocery store on 57th and “j” streets in Sacramento California back in 1954. Shakey and Ed wanted to open all pizza and beer joint, but with a little something unique.

They provided delicious Shakey’s pizza, the cold beer and live Dixieland music for the entertainment, Shakey’s pizza quickly become known as they world greatest pizza. Today, Shakey’s still serves the delicious pizza made famous by ours founders, using the best ingredients and dough prepared fresh, everyday. Keeping the tradition of great food and family entertainment, Shakey’s is giving up with exciting changes, newly remodeled restaurants, improved and expanded menus, state of the art game rooms and expansion plans to open new Shakey’s nationwide. Since its establishments, stands to be the perfect gathering place for friends and families, and indeed for anyone to enjoy great food.

Chapter I
Company profile

In 1954, Sherwood “shakey” Johnson pooled his funds with those of college friend, Ed Plummer, to open the first Shakeys outlet. The building was a remodeled grocery store located at “57th and “j” streets in Sacramento, California. The parlor opened on Friday evening, april 30 with the help of their friends. As the ovens, were not complete, only beer was sold the first weekend. Johnson entertained guests by playing the piano and Plummer serves the beer. With the money from the beer sales, the partners bought pizza products and began selling pizzas o0n Monday. Ten (10) days later, they had fourteen employees and month later, Dixieland entertainment jazz was added. The restaurant at “57’ and ‘j” streets has grossed millions of dollars and still a successful Shakey’s today. With success of the first Sacramento restaurant, Johnson and Plummer opened a second Shakey’s two years later in a remodeled mattreys factory on foster road in Portland Oregon. The Shakey’s name and concept were already familiar due to the nightly jazz radio program they sponsored. In 1957 Shakey’s service companies began franchising. Opening that year were franchised restaurants in settle, Washington, Albany, Oregon, Carmichael, concord and Marysville, California. The franchise units also introduce a standed Shakey’s building design. Prior to it, the restaurants have always been located in existing remodeled structures. Shakey’s began to expand outside the United States with the opening of Mexico City restaurant on May 7, 1968. The first Japanese restaurant opened in Osaka, Japan on July 26, 1976. Expansion continued with a restaurant in Makati, Philippines in 1975.

Today there are over 500 Shakey’s restaurant world wide. Pizza is stilled the mainstray at today’s Shakey’’s, whether it’s our original thin crust version with its crispy, crunchy taste or the classic hand tossed pizza with dough bake thick and chewy. Shakeys guests also find a wide spectrum of ala-carte items including marinated pressure fried chicken, our exclusive mojo potatoes and pasta.

MISSION

To always exceed expectations and become the best in class by making things happen and getting things done.
We will wow them all!

VISION
To be the leading and preferred pizza restaurant by consistently serving the best tasting, high quality food through fast, efficient and friendly service in a clean, fun environment. We provide our guests the best value for their money...
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