Shaheen Air International

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  • Topic: Airline, Pakistan International Airlines, Jinnah International Airport
  • Pages : 50 (14548 words )
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  • Published : June 21, 2007
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STRATEGIC MANAGEMENT
FINAL REPORT

Presented by: Dr. Ayesha Ayaz

TABLE OF CONTENTS:

EXECUTIVE SUMMARY3
TIME LINE3
THE COMPANY: PRESENT AND FUTURE PLANS4
MISSION STATEMENT5
DISTRIBUTION: NETWORK OF CHANNELS TO REACH END CONSUMER5
DOMESTIC ROUTES6
INTERNATIONAL ROUTES7
PRODUCT LINE7
PRODUCT LIFE CYCLE (PLC)11
SERVICE FACILITIES11
INDUSTRY ANALYSIS12
MAJOR COMPETITORS15
MARKET SIZE AND MARKET GROWTH18
PAKISTAN/SOUTHWEST ASIA TRAVEL GROWTH FORECAST20
PAKISTAN DOMESTIC MARKET CAPACITY, TRAFFIC & YIELD20
AIRLINE OPERATING COSTS21
REASONS FOR FAILURE22
CURRENT ISSUES IN THE COMPANY23
ANALYSIS OF EXTERNAL ENVIRONMENT24
ECONOMIC FACTORS24
GDP24
WORLD OIL PRICES (US$):27
INFLATION28
DOMESTIC SCENARIO29
EMPLOYMENT30
FUEL PRICES32
INFRASTRUCTURE DEVELOPMENTS33
ECONOMIC BENEFITS34
SOCIO-CULTURAL FACTORS36
POLITICAL FACTORS40
TECHNOLOGICAL FACTORS47
STRATEGIC GROUP ANALYSIS53
STRUCTURAL ANALYSIS OF THE INDUSTRY (PORTER'S MODEL)55
THREAT OF NEW ENTRANTS/ ENTRY BARRIER57
EXIT BARRIERS58
COMPETITIVE RIVALRY58
POWER OF BUYERS59
POWER OF SUPPLIER59
THREAT OF SUBSTITUTE PRODUCT/SERVICE60
DRIVERS OF CHANGE61
KEY SUCCESS FACTORS62
ANALYSIS OF COMPETITIVE PROFILE MATRIX64
OPPORTUNITIES & THREATS64
STRENGTHS & WEAKNESSES65
VALUE CHAIN ANALYSIS66
BOARD OF DIRECTORS68
ORGANOGRAM69
FINANCIAL ANALYSIS70
BCG MATRIX ANALYSIS71
GE MATRIX ANALYSIS73
IE MATRIX ANALYSIS74
SPACE MATRIX ANALYSIS75
GRAND STRATEGY MATRIX ANALYSIS75
TOWS MATRIX ANALYSIS77
STRATEGY TABLE:84
ACTION PLAN86
NEW VISION STATEMENT87
NEW MISSION STATEMENT87
THREE ALTERNATIVE STRATEGIES87
FINAL STRATEGY87

Executive Summary

Shaheen Air was founded in December 1993 and in just 10 months on account of its professional service, exceptional performance, customer support, and expertise in aviation, on October 25, 1994, it was accorded the status of Second National Carrier of Pakistan. Shaheen Air has re-emerged with a new vision and its visibility is increasing in domestic and international skies. After the re-launch, Shaheen Air has acquired a modern fleet of aircraft including Boeing 737s and Airbus A-320. To facilitate the air travel at a reasonable price, Shaheen Air is increasing its domestic and international flight presence. Plans are afoot to introduce, very soon, more domestic flights linking smaller cities with major cities across Pakistan.

The company is also using E-commerce for the convenience of customers allowing them to view flight schedule and make reservations through www.shaheenair.com

E-tickets are generated for the consumers in both cases and the data of the consumers goes into the passenger list for each flight called the Manifest, which is updated on the Departure Control System.

The Company: Historical Background
Shaheen Air was founded in December 1993 and in just 10 months on account of its professional service, exceptional performance, customer support and expertise in aviation, on October 25, 1994, it was accorded the status of Second National Carrier of Pakistan. Since then Shaheen Air has been in a perpetual pursuit of excellence in operations and services. Since June 2004, under the new management of TAWA International Inc. of Canada, utmost priority was accorded to achieve the sole objective of making it a leading customer focused regional and international airline.

TIME LINE

·The airline was established and started in December 1993. It was formed as a project of Shaheen Foundation, Pakistan Air Force. ·In October 1994 it was designated as the second national carrier of Pakistan ·In February 1995 it began International operations, with a scheduled service between Peshawar and Dubai. ·In recent years 2004, the airline...
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