Shah

Topics: Media, Mass media, Scientific method Pages: 32 (3236 words) Published: February 14, 2013
| |Mass Communication | | |Sr. No. |Core Areas |Percentage | |1. |Introduction to Mass communication |10% | |2. |International/Global Communication |5% | |3. |Media and Society |15% | |4. |Mass Media in Pakistan |10% | |5. |Journalistic Writings |10% | |6. |Communication Theories |15% | |7. |Media Research |15% | |8. |Development Support Communication |5% | |9. |Advertising and Public Relations |10% | |10. |Media Ethic and Laws |5% | | |Total |100% |

| |Mass Communication (Detailed) | | |Sr. No. |Core Areas |Percentage | | | |10% | |1. |INTRODUCTION TO MASS COMMUNICATION: | | | | | | | |Concept – Definitions, need/ Importance/ Purposes. | | | |Types of Communication. | | | |Intra personal. | | | |Interpersonal. | | | |Group Communication. | | | |Intercultutural Communication. | | | |Mass Communication. | | | | | | | |1.3 Process of Communication. | | | |Elements of Communication. | | |...
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