Journal of Public Health | Vol. 31, No. 1, pp. 105 –112 | doi:10.1093/pubmed/fdn114 | Advance Access Publication 13 January 2009
Alcohol, young people and the media: a study of radio output in six radio stations in England
N. Daykin1, R. Irwin2, R. Kimberlee1, J. Orme1, M. Plant1, L. McCarron1, M. Rahbari1
Faculty of Health and Life Sciences, University of the West of England, Bristol, Glenside Campus, Bristol BS16 1DD, UK School of Social Sciences, Bath Spa University, Newton Park, Newton St Loe, Bath BA2 9BN, UK Address correspondence to N. Daykin, E-mail: norma.daykin@uwe.ac.uk
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A B S T R AC T
Downloaded from http://jpubhealth.oxfordjournals.org/ at University of Glasgow on November 4, 2011
Background This research investigated the representation of alcohol in radio output. The study was prompted by concerns that media output might be part of a developing culture of excessive drinking among young people. Methods Alcohol comments were examined across six radio stations in England. 1200 h of weekend output was screened and the sampling frame included periods when references to alcohol would be expected, such as the Christmas period. Statistical analysis identified the volume and proportion of comments, whereas qualitative analysis explored these in more depth, focusing on the themes and discourses surrounding alcohol talk. Results Of 703 alcohol comments identified, 244 involved presenters. The volume of comments about alcohol varied between stations, being lower on BBC than on commercial stations and being influenced by music genre. Seventy-three percent of comments initiated by presenters, compared with 45% of comments from all sources, encouraged drinking. The majority of comments by presenters support drinking in relation to partying and socializing. Alcohol comments seem to create identity for programmes and forge connections between presenters and audiences, although some presenters achieve this without mentioning drinking. The assumption that... [continues]
Alcohol, young people and the media: a study of radio output in six radio stations in England
N. Daykin1, R. Irwin2, R. Kimberlee1, J. Orme1, M. Plant1, L. McCarron1, M. Rahbari1
Faculty of Health and Life Sciences, University of the West of England, Bristol, Glenside Campus, Bristol BS16 1DD, UK School of Social Sciences, Bath Spa University, Newton Park, Newton St Loe, Bath BA2 9BN, UK Address correspondence to N. Daykin, E-mail: norma.daykin@uwe.ac.uk
2 1
A B S T R AC T
Downloaded from http://jpubhealth.oxfordjournals.org/ at University of Glasgow on November 4, 2011
Background This research investigated the representation of alcohol in radio output. The study was prompted by concerns that media output might be part of a developing culture of excessive drinking among young people. Methods Alcohol comments were examined across six radio stations in England. 1200 h of weekend output was screened and the sampling frame included periods when references to alcohol would be expected, such as the Christmas period. Statistical analysis identified the volume and proportion of comments, whereas qualitative analysis explored these in more depth, focusing on the themes and discourses surrounding alcohol talk. Results Of 703 alcohol comments identified, 244 involved presenters. The volume of comments about alcohol varied between stations, being lower on BBC than on commercial stations and being influenced by music genre. Seventy-three percent of comments initiated by presenters, compared with 45% of comments from all sources, encouraged drinking. The majority of comments by presenters support drinking in relation to partying and socializing. Alcohol comments seem to create identity for programmes and forge connections between presenters and audiences, although some presenters achieve this without mentioning drinking. The assumption that... [continues]
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