Sfa Case

Topics: Marketing, Customer service, Customer relationship management Pages: 2 (564 words) Published: April 24, 2013
SFA Case Memo
Nowadays, with the development of the information technology, more and more companies use hi-tech to operate business activities. SFA is providing application services which allow organizations o share customer information on demand. The company provides customer relationship management (CRM) service like SFA to businesses and delivers its service through a standard web browser to help marketers and sales persons to conduct and follow their customers is able to improve the customers’ satisfaction and make the sale person work more efficiently and effectively and finally improve the profitability. Customer relationship management is key element for many companies to compete with their rivalry, Salesforce.com grasp this chance and became a partner of Apple, greatly improve its competiveness. Apple, the most attractive and powerful company in today’s mobile industry, produced many disruptive products such as iPhone and iPod and its third-party development platform. Apple is crucially concerned about innovation, that’s a very important reason for its success. To sustain its competitive advantages and adapt to this changing business environment, Apple cooperated with Salesforce. com to develop an app Sales force Automation to enhance its sales and marketing effectiveness. Through SFA, sales person can quickly collect their customers dynamic and develop potential customers, it will hardly save cost and time. Salesforce.com recently has leveraged their SFA into Sales Cloud, it tracks contacts, customer interactions, tasks, and hooks into Outlook and Google Apps, while also offering document sharing and mobile access. Salesforce Chatter is the company's new social networking platform, and is fully integrated with all of the Sales Cloud 2 offerings; every application is Chatter-enabled. Chatter lets you set up a profile and update your colleagues on your status. Both products greatly help Salesforce .com to develop its distinctive competency and maintain...
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