Furthermore, decade-to-decade, the ideologies of the complete woman have changed. With this change have come new products and forms of advertising to sell them. Most women of advertising are tall, skinny, and very seductive. They are depicted as sexual beings and objects, rather than human beings or people (McManus). No matter the product, one can usually find something suggestive or subliminally sexual in every female advertisement, proving how the woman has truly become identified by her sexuality.
There are two ways in which gender roles in advertisements are thrown at the consumer. The first one is how the person in the ad expresses their gender identity. The second is how we as a society deem the activities and actions appropriate of the person and the genitalia they possess... [continues]
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