Sex, Lies, Advertising by Gloria Steinem

Topics: Advertising, Magazine, Elle Pages: 3 (999 words) Published: February 10, 2013
After I read through the article " Sex,Lies, Advertising" of Gloria Steinem, I ran to the store to buy the Elle magazine which is sold for women. I understood more deeply about Steinem's criticizes for nowadays women's magazines. All most content in these magazines are only for advertising. Steinem who is a cofounder for Ms. magazine fight for all women's magazine. She saidthat these magazines need to be changed with more articles about cars, finances, cooking lessons... which is neccessery for women's life, it's not useless advertisings. "Goodbye to cigarette ads where poems should be

Goodbye to celebrity cover and too little space
Goodbye to cleaning up language so Ms.advertisers won't be boycotted by the Moral Majority In fact, goodbye to advertisers and the Moral Majority
Goodbye to short articles and short thinking
Goodbye to "post-feminism" from peope who never say "post democracy" Goodbye to national boundaries and hello to the world
Welcome to the magazine of the post patriarchal age
The turn of the century is our turn" (249)
As a reader, I also agree with Steinem's ideas.
Nowadays, in society,advertising is very important for all the people. It's a way of getting a message across to a vast number of people.Advertising is used to sell or promote a product so people can hear and see it everywhere: in the mall,in the store, on the TV, on the radio, on the street and not exception on the magazines. Although advertising is important , it doesnt mean that it has to be on everywhere. Based on what I saw on the Elle magazine, almost eighty percentage is for advertsing includes fashion, skin care,cosmestic and the rest is articles. However, those articles are also about beauty such as how to make up, how to take care skin...I wonder that why they can use too many space for advertising while they dont use those spaces for more useful things which women is neccesary for life . Elle magazine has four hundreds and ninty four pages but over four hundreds is...
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