Sex in Advertising
Ethics in Advertising
Advertising in China 4
Advertising to Children 8
Bratz toys10
Abercrombie and Fitch 12 Overuse and misuse of sex in advertisement- Fashion Industry 13
Advertising in China
Using Sex to advertise is a marketing trick that lets companies play on peoples emotions in order to sell a product. There are many different ways that in which advertising can be used to influence people. Canada and China both have very different approaches both culturally and commercial in how they deal with these companies. In this paper we will discuss how sex in Advertising changes between different cultural viewpoints. We will discuss both the Chinese and Canadian side, along with the impact on Parents and their children. China is a very conservative country because of the cultural and political history. , Canada’s culture is a more open and everything presented, as advertisements are more acceptable by the Canadian public.
Children in China and Canada grow up in very different cultural environments. First, there is the children’s point view about Sex Advertising in the culture of China. China is much more conservative country then Canada. Parents do not want their children exposed too early to sexuality because of the high level if competition in the education sector. They believe if their children do not study hard, they will be unable to get jobs or go to a good university. For example: The schools view on students’ dating in their teens. If Chinese Students in their senior year are found to be dating, the school will call their parents and arrange a meeting to talk about the seriousness of the issue, even their student is over 18. In addition, the most important thing for Chinese students to do is STUDY. Nothing is deemed more important then grades. During the summer holiday and winter holiday the students will attend extra courses in order to gain an advantage over their peers. So, being a students in
Advertising in China 4
Advertising to Children 8
Bratz toys10
Abercrombie and Fitch 12 Overuse and misuse of sex in advertisement- Fashion Industry 13
Advertising in China
Using Sex to advertise is a marketing trick that lets companies play on peoples emotions in order to sell a product. There are many different ways that in which advertising can be used to influence people. Canada and China both have very different approaches both culturally and commercial in how they deal with these companies. In this paper we will discuss how sex in Advertising changes between different cultural viewpoints. We will discuss both the Chinese and Canadian side, along with the impact on Parents and their children. China is a very conservative country because of the cultural and political history. , Canada’s culture is a more open and everything presented, as advertisements are more acceptable by the Canadian public.
Children in China and Canada grow up in very different cultural environments. First, there is the children’s point view about Sex Advertising in the culture of China. China is much more conservative country then Canada. Parents do not want their children exposed too early to sexuality because of the high level if competition in the education sector. They believe if their children do not study hard, they will be unable to get jobs or go to a good university. For example: The schools view on students’ dating in their teens. If Chinese Students in their senior year are found to be dating, the school will call their parents and arrange a meeting to talk about the seriousness of the issue, even their student is over 18. In addition, the most important thing for Chinese students to do is STUDY. Nothing is deemed more important then grades. During the summer holiday and winter holiday the students will attend extra courses in order to gain an advantage over their peers. So, being a students in
Bibliography: Respondingtostakeholderconcerns/marketing Rushton, Katherine (13 December 2011) Telegraph. Retrieved March 20, 2013, from: http://uk.finance.yahoo.com/news/Unilever-shake-5-1bn-globaltele- · Television interview with professor Reichert from University of Georgia research on the influence of sex on advertisement Unilever: Advertising and marketing. Retrieved March 20, 2013, from: http://www.unilever.com/sustainableliving/ Vega, Luis. Instructor 3 March 1999 http://www.csubak.edu/~lvega/paper312w99.htm