Sex in advertising or sex sells is the use of sexual or erotic imagery (also called "sex appeal") in advertising to draw interest to a particular product, for purpose of sale. A feature of sex in advertising is that the imagery used, such as that of a pretty woman, typically has no connection to the product being advertised. The purpose of the imagery is to attract the attention of the potential customer or user.
When did it all start?
Sex has alway been a great topic for artist throughout history. Advertising is not an exeption. It has been employed since the very beginning of advertising. Various illustrations of naked or underdressed women has been heavily used in advertising tobbaco, tonics and saloons. Many of those brands have recorded significant rise in sales since the implementation of those provocative images. They saw it was good, and they liked it. Rest is history.
Does it work, and why?
Lets talk about commercials first. The number one most important thing for one is to get noted. You need to grab peoples attention from the start of the video spot, and they need to see your billboard from a mile away. There are different ways you can go about doing this, but the most effiecent one is, of course, sex.
Sex appeal can increase the effectiveness of an ad or commercial because it attracts the customer's attention. It's human nature to be curious about sex. A pair of long legs on a billboard is more likely to catch (and hold) a guy's attention than a puppy, regardless of how cute it may be. Even women are drawn to them, perhaps with the desire of having goddess-like legs. Sex appeal is used in advertising of huge varariety of products, and most of them are noting a huge income increase.
The conclusion could therefore be: It works. It works because we like it. It worls because we want to be like the people from the ads. It works because we want the people from the ads. It works because we buy products because of it.
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