Professor Benjamin Foster
Seventeen and Maybelline
Seventeen is a cheap, popular magazine whose pages are full of various fashion or cosmetic tips, articles, and advertisements. Seventeen also focuses on the unknown details of popular stars, movies, celebrities and television shows. Maybelline Cosmetics is a well-known, expensive brand of makeup which is owned by L’Oreal. I will be analyzing both the Seventeen magazine and a Maybelline advertisement, to decide if the particular ad could be placed in the magazine.
On the cover of the 2012 August edition of Seventeen is the Filipino actress Shay Mitchell. She is shown smiling while leaning against a white wall her arms are firmly crossed in front of her, showing off her blue bracelets and ring. Her brown hair is being blown back by an unknown force, revealing her blue and purple earrings which match her bracelets, purple lopsided shirt and purple flower patterned denim jeans. Right next to Shay in bold teal letters is the television series she’s in “Pretty Little Liars”, and under that in smaller plain text, is “Spoiler Alert! The wild plot twist she didn’t even see coming.” Shay’s head is slightly covering the magazine’s title “Seventeen”, and surrounding her are the main topics of this edition. Such as: “Redo-Your-Room—For Free”, “Back-To-School Preview”, “805 Fashion & Beauty Ideas”, “Free nail polish”, “Best Jeans for your Body & Budget”, and “The Guy’s Secret Thoughts (what he’s not telling you)”. They’ve also posted the URL for their website in small orange print at the bottom right corner.
August is the month where most students in high school or college are getting ready for going back to school, or are already back in school. Three of the main articles in this edition are about cheap ways to redo your entire appearance. The ‘Back to School Preview’ article is full of pictures of women who are promoting make-up or hair products, and telling the readers... [continues]
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