Setting Up a Beer Business in the Czech Republic

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  • Topic: European Union, Czech Republic, Prague
  • Pages : 30 (8622 words )
  • Download(s) : 19
  • Published : March 28, 2011
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Table of contents

Introduction…………………………………………………………………………..3

I) Prerequisites……………………………………………….4

a) Presentation…………………………………………………4 b) Opportunities and framework of the Czech Republic………6 c) Foreign exchanges………………………………………….10

II) Beer market: opportunities…………………………...….11

a) Presentation of the market………………………………….11 b) Customers habits………………………………………....…13 c) Norms and laws………………………………………...…..13

III) … and threats…………………………..………………….15

a) Czech’s demand…………………………………………….15 b) New incomers…………………………...………………….16 c) Accounting & tax system…………………………………..16 d) Czech market accessibility and non-tariff barriers………….17 e) Property rights………………………………………………18 f) Contratcs enforcement…………………………...…………18

IV) Recommendations for a good start………………………19

a) Geographical growth……………………………………….19 b) The right way to invest……………………………………..20

Conclusion……………………………………………………………………………23

Sources………………………………………………………………………………..24

Introduction

By having spent for some of us one year in the Czech Republic, we have been able to discover and be interested in this culture. Beer is a big component of it and this is the reason why when we were looking for a business to start in an other country, we chose a beer business in the Czech Republic.

Moreover, this country is one of the most dynamic and developed out of the Eastern Europe and for our field of study it is interesting to understand some of the reasons why it is shaped like this today.

To cover our subject, we have decided to divide our work in four main parts. The first one will make you aware of Czech Republic, you will find there all the information you need to know about this country, related of course to our subject. In the second part we will highlight the opportunities of the beer market in the Czech Republic before seeing in the third part the threats we have found. Finally, we will provide you with recommendations to start efficiently our business there. I. Prerequisites

a) Presentation

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The Czech Republic is located in Central Europe, neighbouring the Federal Republic of Germany, Austria, Slovakia, and Poland.

• Basic data

|Population |10.501.197 (year 2008) | |Area |78.864 sq.km | |Capital city |Praha (Prague) – 1.285.475 inhabitants (year 2009) | |System of government |A republic | |Language |Czech | |Time zone |Central European Time GMT +1, summer time GMT +2 | |Monetary unit |Czech Crown (1 Euro = 25 CZK) | |EU accession |May 1, 2004 |

• Current situation

The current political situation of Czech Republic is stable. The Czech Republic is a pluralist multi-party parliamentary representative democracy. The President of the Czech Republic is Vaclav Klaus. Like in Belgium, the Prime Minister is the head of government. Moreover, The Czech Republic is a member of the European Union (since May 1, 2004). The country is fulfilling all the Copenhagen Criteria. These are the accession criteria created in 1993 by the European Member States. Recently, there has been some updates done through the Lisbon Treaty (December 13, 2007) The state is also a member of the NATO,...
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