Sesationalism

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INTRODUCTION
The mass media are diversified media technologies that are intended to reach a large audience by mass communication. The technologies through which this communication takes place varies. Broadcast media such as radio, recorded music, film and television transmit their information electronically. The news media are those elements of the mass media that focus on delivering news to the general public or a target public. These include print media (newspapers, newsmagazines), broadcast news (radio and television), and more recently the Internet (online newspapers, news blogs, etc.). Sensationalism is a type of editorial bias in mass media in which events and topics in news stories and pieces are over-hyped to increase viewership or readership numbers. Sensationalism may include reporting about generally insignificant matters and events that don't influence overall society and biased presentations of newsworthy topics in a sensationalist, trivial or tabloid manner. Some tactics include being deliberately obtuse, appealing to emotions, being controversial, intentionally omitting facts and information, being loud, self-centered and acting to obtain attention. Trivial information and events are sometimes misrepresented and exaggerated as important or significant, and often includes stories about the actions of individuals and small groups of people, the content of which is often insignificant and irrelevant relative to the macro-level day-to-day events that occur globally. Furthermore, the content and subject matter typically doesn't affect the lives of the masses and doesn't affect society, and instead is broadcast and printed to attract viewers and readers. One presumed goal of sensational reporting is to increase or sustain viewership or readership, from which media outlets can price their advertising higher to increase their profits based on higher numbers of viewers and/or readers. Sometimes this can lead to a lesser focus on objective journalism in...
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